Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. I have a degree in broadcast news from West Virginia University.

Ethics 89

Ethics Journalism Radio Television 89

MaccaPR

FEBRUARY 19, 2018

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY. What about a local gym owner posting photos of members stretching upside down in their black spandex?

Instagram 98

Instagram Crisis Local Privacy 98

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Selected influencers receive our key messaging and voice and tone guidelines, which they may tailor to align with their own brand presence.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

MaccaPR

JANUARY 15, 2019

But the stunt was just the diving board for Fiji, a platform that enabled consumers to interact with Fiji Water’s playful, snarky content through social media. billion bottled water category. 3 - Jamie Lee Curtis Won’t Be Drinking Fiji Water. Not everyone in Hollywood was enamored of the Fiji Water Girl brand activation.

Marketing 78

Marketing Viral Consumer Agency 78

MaccaPR

JANUARY 15, 2019

But the stunt was just the diving board for Fiji, a platform that enabled consumers to interact with Fiji Water’s playful, snarky content through social media. billion bottled water category. 3 - Jamie Lee Curtis Won’t Be Drinking Fiji Water. Not everyone in Hollywood was enamored of the Fiji Water Girl brand activation.

Marketing 48

Marketing Viral Consumer Agency 48

Maxim Behar

MARCH 12, 2024

If you work with grocery products, mass consumer goods such as consumer electronics, or other types of goods that various groups of people use, you have to use their language to communicate effectively. Moreover, consumer power is increasing with every minute.

Ethics 64

Ethics Social Media Local Corporate 64

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Television and radio’s quick ads made it fall from favor for a few decades. First, it feeds the need for consumable content. A Long-Term Strategy: Content Marketing.

Publicity 66

Publicity Small Business Advertising Advertising 66