Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. Listen to the full interview, with bonus content, here

Ethics 89

Ethics Journalism Radio Television 89

Waxing UnLyrical

JULY 18, 2019

She also interviewed a program participant served by Goodwill as part of that. Selected influencers receive our key messaging and voice and tone guidelines, which they may tailor to align with their own brand presence. manual social media searching, local news, niche publications, community events, etc.,

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Our actor was so successful, at least one radio host clearly believed that he was not interviewing a Groucho Marx impersonator, but in fact the real Groucho Marx – who had died decades before.

Marketing 78

Marketing Viral Consumer Agency 78

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Our actor was so successful, at least one radio host clearly believed that he was not interviewing a Groucho Marx impersonator, but in fact the real Groucho Marx – who had died decades before.

Marketing 48

Marketing Viral Consumer Agency 48

PRSay

APRIL 19, 2016

Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader.

Communications 79

Communications Pinterest Reddit Radio 79

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

Viral 88

Viral Marketing Guidelines Local 88

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. Giving an interview about how you won the town’s barbecue competition. When the podcast or interview is published, you get free publicity. For one thing, your local newspaper might not be the best fit for the story.

Publicity 66

Publicity Small Business Advertising Advertising 66