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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY.

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11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTOBOMBING

MaccaPR

Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. Our actor was so successful, at least one radio host clearly believed that he was not interviewing a Groucho Marx impersonator, but in fact the real Groucho Marx – who had died decades before.

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11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTO BOMBING

MaccaPR

Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. Our actor was so successful, at least one radio host clearly believed that he was not interviewing a Groucho Marx impersonator, but in fact the real Groucho Marx – who had died decades before.

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PR: Less Elitist Than Ever

Maxim Behar

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. He can do that on his own, or some local journalist can do that for him for a small amount of money, or his teenage kid can do it for free. Regarding social media, a PR professional must be everywhere and on top of everything.

Ethics 64
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8 Great Linked Tactics for Communicators

PRSay

Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. The combination of outdoor and a local online presence is quite powerful. Commercial radio + Instagram – Commercial radio loves this social network.

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4 MARKETING SECRETS FOR VIRAL GUINNESS WORLD RECORD EVENTS

MaccaPR

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52