Ethics International Media Relations Storytelling 
Sword and the Script
AUGUST 1, 2022
” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”
Sword and the Script
JUNE 30, 2021
This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.
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Wadds Inc.
JANUARY 16, 2023
The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. Please consider the eight habits of a masterful public relations professional I present in the book. I respectfully disagree.
Solo PR Pro
JANUARY 11, 2021
Unfortunately, it took shut-downs, and seismic shifts of 2020 for many in the C-suite recognize the critical value of consistent communications to internal and external audiences. When people hear “PR”, most think of only media relations. PR is the storyteller of the organization. We want to hear from you!
Stephen Waddington
MAY 3, 2022
Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement. The Excellence Theory developed over the next decade from a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.
Deirdre Breakenridge
APRIL 29, 2019
By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.
Communications Conversations
MAY 3, 2016
He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. Kathryn Duke, @dukekathryn.
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