Burrelles Fresh Ideas

JANUARY 16, 2024

SOURCE] Personally, it doesn’t matter if I’m dealing with a large national brand or a small local business; authenticity and trust often supersede price (and other factors) in my purchase decision. While leveraging influencer partnerships brings numerous advantages, brands must exercise responsibility throughout the process.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Apps, social media channels and websites have been switched to providing a local context to government guidance. Practitioners have never been busier.

Government 132

Government Crisis Exercises Retail 132

Ethical Voices

DECEMBER 18, 2023

It was a great exercise very early in my career. What is the most difficult ethical challenge you ever confronted? When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students.

Ethics 105

Ethics Data Training Agency 105

Burrelles Fresh Ideas

JUNE 20, 2023

Fresh and Seasonal Produce: Summer is the perfect time to enjoy an abundance of fresh, locally sourced fruits and vegetables. Consumers appreciate businesses prioritizing eco-friendly practices, such as using compostable packaging, sourcing locally, reducing food waste, green garden waste and supporting ethical farming practices.

Brand 40

Brand Branding Local Instagram 40

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 78

Ethics How To Training Employee 78

Cision

AUGUST 9, 2016

For a daily beat reporter, our stories had to have a local tie. In a crisis, ethics has to be a top consideration. It’s a fun exercise to then think of ways to connect your brands to emerging trends. Start simple by asking: Who cares? How did this happen? Could it have been prevented?

Crisis 0

Crisis Reputation Study Social Media 0

Stephen Waddington

MAY 23, 2018

Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60