PR Fuel
FEBRUARY 25, 2022
Most of the time, local and national outlets will simply ignore most of these releases. The interesting part is the way they approached their release about the product launch. If their product launch wasn’t enough to attract news stories, a guaranteed interview with the CEO definitely would have.
Onclusive
AUGUST 10, 2021
Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? For example, a product launch article could be rewritten from the customer perspective.
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PR Fuel
AUGUST 27, 2020
Product Launch Press Release. You can effectively deploy a press release to unveil a cool new product. Be sure to emphasize the features of the product in the release to capture the attention and interest of reporters. You may also want to let the public know if they can get involved with your event.
PR Fuel
JANUARY 24, 2022
You wouldn’t want your business to have negative press , which can push consumers and potential employees away. Use press releases to spread awareness for a product launch or an important business milestone. If you run a small business, local media can help you reach your target audience.
Prohibition
NOVEMBER 10, 2021
Dollar Shave Club also put a face to the brand as their CEO Michael Dubin acts throughout alongside employees, making the video as authentic as possible. The video showcases the brand as one that gives back and cares for its employees and the local communities – prompting customers to return and engage with the brand.
Communications Conversations
APRIL 6, 2015
Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Or, what about NBA teams giving fans a chance to play one-on-one against their favorite local player at the NBA Finals?
Prohibition
JANUARY 14, 2022
Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. For example: A lawsuit alleging dangerous product defects. Claims of sexual harassment by an employee might trigger this response plan.
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