editorial-coverage-drives-trust-.-.-.-its-time-to-increase-your-pr-budgets 
Business Wire
AUGUST 9, 2017
It’s been happening for a while now. With the number of communications platforms growing at an ever-increasing pace, marketing executives have been under pressure to move dollars away from traditional public relations efforts in order to fund emerging communication channels.
Business Wire
FEBRUARY 2, 2018
Status updates by organizations that drive engagement and discussion between brand fans within the comments will continue to receive high visibility. Build a Community that Engages While Facebook’s change may affect brand content, it will not affect community content from communities with high engagement. This is an advice community.
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Sword and the Script
DECEMBER 20, 2022
Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it. Jason Brown , Founder/Principal, PublicCity PR. I see a few things.
Cision
DECEMBER 5, 2017
I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. But let’s be real — it’s not sexy. Unless Elon Musk is leaving Tesla to join your start-up, it’s not going to excite your target audience, nor fill up your pipeline. You’re doing it. She’s doing it.
Sword and the Script
DECEMBER 15, 2020
Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen. PR and communications predictions. Predictions from PR and martech providers; and.
Shift Communications
DECEMBER 6, 2017
Me: “Why do you think you’re not currently getting the type of coverage you need and want?”. But, time and time again, we see articles we should have been in or news we should have commented on. When you work at a PR agency, you have to accept that you’re in a client service business. Prospect: “I have no idea.
Cision
OCTOBER 16, 2017
Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. I’m Steve Barrett, editorial director of PRWeek and I’ll be your host for the initial installment of this new and exciting podcast. That’s fantastic!” “We
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