ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. One new kid on the block that’s still underused in PR is voice search. Voice search is reshaping how people seek information because of its ease of use and flexibility. According to Demand Sage, there are 4.2 billion voice assistants in use as of 2023, and the number will reach 8.4 billion by 2024.

SEO 339

SEO Reputation Local Consumer 339

Sword and the Script

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. 1. The CMO Survey: 9.2% of revenue invested in marketing The CMO Survey comes out twice a year in the spring and fall.

B2B 138

B2B Survey Marketing B2C 138

Agility PR Solutions

OCTOBER 31, 2023

In today’s digital landscape, trends, posts, and stories can go viral in mere minutes. It’s given rise to a new PR challenge: misinformation. Now, the PR industry needs to dig deep into its toolbox if reputations are to remain intact. Read on to find out how a strong protection strategy can keep brand reputations intact. […] The post 7 best practices for protecting brands from misinformation appeared first on Agility PR Solutions.

Brand 123

Brand Branding Viral Reputation 123

Stern + Associates

OCTOBER 31, 2023

As technology evolves at a faster pace than ever, knowing how to anticipate change – and how to combine technology and humans – has never been more urgent. Optimal application of the latest innovations requires capable and knowledgeable leaders. With deep experience in technology, business and academia, Soumitra Dutta , dean of Oxford University’s Saïd Business School, offers practical frameworks that help leaders optimize the extensive value of technology when it’s applied in business contexts.

Policies 97

Policies Leadership Technology Groups 97

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

OCTOBER 31, 2023

As we know, brand loyalty went out the window during the pandemic as consumers turned to digital commerce for every need, and whichever site or e-store had what they were looking for at a decent price was fine—as long as their online purchase method was seamless and secure, they delivered quickly for free, were available […] The post Brand loyalty redefined: DX is now the barometer that determines whether your customers return—what do they want exactly?

Brand 117

Brand Branding Consumer Trends 117

Agility PR Solutions

OCTOBER 31, 2023

User-generated content (UGC) has become a crucial aspect of social media marketing campaigns today. Incorporating user-generated content boosts a brand’s authenticity, a view shared by 75 percent of marketing professionals. Traditional advertising is losing its effectiveness in capturing the attention and trust of potential customers. On the other hand, UGC offers a powerful tool for […] The post Harnessing the power of user-generated content in social media campaigns appeared first

Social Media 114

Social Media Media Advertising Advertising 114

OnePitch

OCTOBER 31, 2023

Andrada Fiscutean is a freelance science and technology journalist. She writes for publications including Ars Technica, Vice Motherboard, ZDNet, Nature, CSO Online, and more.

Technology 99

Technology Writing Publicity Media 99

PR Fuel

OCTOBER 31, 2023

Last year, 90% of press releases were sent to publications with a digital presence. While some businesses still use TV and radio stations to distribute their press kits, most turn to the written word to get the message out. Whether you have an huge. Read More The post A Guide to the Top Business Publications for Press Releases in 2023 appeared first on eReleases.

Publicity 93

Publicity Radio Blogging Marketing 93

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. PR and marketing conferences offer a unique opportunity to learn, networking events , and gain insights into the ever-evolving landscape of these industries. PRSA The Public Relations Society of America (PRSA) hosts various networking events throughout the year, catering to diverse niches within the PR and marketi

Conference 78

Conference Nonprofit Education Healthcare 78

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

HMA Public Relations

OCTOBER 31, 2023

Looking to share the news on a well-earned promotion for a team member or a valuable addition to your team? Alison Bailin provides her suggestions for announcing a new hire or promotion in this post. Learn more!

Internal 80

Internal International Publicity 80

5W PR

OCTOBER 31, 2023

Internships for college students have become a crucial stepping stone toward building a successful career. Not only do they provide valuable real-world experience, but they can also earn students academic credit. Whether it’s a freshman just starting their college journey or a senior looking to gain practical skills before graduation, securing an internship is a smart move.

How To 78

How To Local Interviews Resources 78

Solo PR Pro

OCTOBER 31, 2023

As a solo PR Pro, you have the freedom and flexibility to remain truly solo or scale your solo PR business by adding contractors or employees. Today, with more companies adopting remote work there are fewer barriers than in the past for solos that desire to grow a bigger agency without going the traditional brick and mortar route. Transitioning from a one-person PR operation to managing a team can be a rewarding journey, but it's not without its challenges.

Agency 68

Agency Publicity Training Financial 68

PR Fuel

OCTOBER 31, 2023

Failing to pay attention to what their competitors are doing is the reason 20% of small businesses fail. It’s very likely that many of their competitors are already finding PR lists to join. They’re doing this to gain a competitive. Read More The post PR Email Lists: 11 PR Lists to Join For Businesses appeared first on eReleases.

Small Business 52

Small Business Publicity 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer