Agility PR Solutions

JANUARY 31, 2024

Marketing is often seen as an outward force: the activity of sending the company message into the world and targeting potential customers with campaigns and strategies. But this is only part of the picture. Successful businesses are increasingly looking to internal marketing, in other words, marketing campaigns aimed at a business’s own employees. An internal […] The post Tips for leveraging the numerous benefits of internal marketing in the workplace appeared first on Agility PR Solutions

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Internal International Marketing Employee 174

Prowly

JANUARY 31, 2024

Social listening is one of the easiest ways to track how a brand is perceived online. Besides in-house PR and marketing teams, there is another group that can benefit from social listening tools – public relations agencies. If you’re a PR agency struggling to get a seat at the table and prove the effectiveness of […] The post Benefits of Social Listening for PR Agencies (with Case Studies) appeared first on Prowly Blog.

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Case Study Study Agency Tools 104

Agility PR Solutions

JANUARY 31, 2024

Unlocking the potential of how CRM insights inform PR strategies for improved communication is a dynamic journey. As PR professionals, we understand that harnessing the power of customer relationship management data can be a game-changer. So, let’s get into the intricate ways CRM insights inform and enhance our PR strategies, ensuring that our communication efforts […] The post How CRM insights inform PR strategies for improved communication appeared first on Agility PR Solutions.

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Strategy Communications Data Marketing 117

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders.

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Technology Product Launch Crisis Management Case Study 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JANUARY 31, 2024

The social media platforms hierarchy is no longer as set in stone as it once was. Facebook, once the indisputable king, is more on an even par with the rising video-focused heirs to the throne, including Meta’s own Instagram. Twitter, after a rocky transition to the site now known as X, has dipped below the […] The post TikTok hits big for small business: Nearly all say it outperforms Instagram for audience engagement appeared first on Agility PR Solutions.

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Small Business Instagram Social Media Facebook 110

Agility PR Solutions

JANUARY 31, 2024

The AI hype rolls on—and whether it’s truly representative of the reality, it’s more than enough to send IT teams into turmoil in a mad deployment race. As great as the promise of generative AI is, so too is the threat of being left behind if businesses take a “wait and see” approach, which has […] The post AI gold rush: Tech teams are boosting budgets to deploy generative AI at all costs—with some even willing to risk negative consequences appeared first on Agility PR Solutions.

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Trends Publicity 100

Mark My Words

JANUARY 31, 2024

All Football PR guru Mark Borkowski, who has managed crises for several high profiles footballers, told MailOnline that ‘something is seriously wrong’ behind the scenes. He said: ‘We saw this back in the day with the Rooneys and the Beckhams. Marcus was a golden boy but the constant pressure perhaps of not performing on the pitch and mental health issues takes its toll. ‘These players were expected to be role models, often when they’re not.

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Pitching 60

Maxim Behar

JANUARY 31, 2024

Before the advent of structured PR practices, communication was often fragmented and reactive, leaving entities vulnerable to the whims of public opinion. With the evolution of PR, there has been a fundamental shift in how organizations engage with their audiences. PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders.

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Publicity Crisis Management Leadership Hotels 59

Mark My Words

JANUARY 31, 2024

The Sun PR expert Mark Borkowski told SunSport that if Littler’s astonishing success continues, he could become the “Wayne Rooney of darts” [link]

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

OnePitch

JANUARY 31, 2024

According to an article from Steven Kurutz in the New York Times, January is the best month. Whether it’s because the post-holiday season slowdown allows restaurant workers to take a breather or the seasonal transition means good sales on clothing, the first month of the year has many benefits for a reset from the crazy year before. But is this true for PR and media?

Media 59

Media 59

Medianet Australia

JANUARY 31, 2024

Today Medianet is joined by one of our Top 3 most searched for Journalists, Lifestyle Editor of news.com.au, Rebekah Scanlan. In her interview, Rebekah dispels the most common misconceptions regarding her line of work. But besides her industry insights, Rebekah also offers the poignant and profound moments of her career thus far.

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Interviews Industry Media 52

Wadds Inc.

JANUARY 31, 2024

Wadds Inc. supports creative agencies with company direction and differentiated propositions. In the last of this three-part series, we look at board meetings – how these should work and when they should take place. Busy creative agency owners have many competing priorities, and sometimes, regular board meetings can be the (wrong) thing to drop off the list.

Creativity 52

Creativity Meeting Agency Policies 52