Wed.Sep 13, 2023

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Onclusive Clips #4 – Tackling Common Comms Challenges

Onclusive

PR Manager – Tackling Common Comms Challenges When it comes to securing coverage, comms teams are working in an increasingly challenging media world impacted by:​ Declining numbers of local journalists​ Journalists and reporters changing roles frequently​ An abundance of PR noise to compete with​ Releases and announcements being ignored by journalists​ Lack of evidence to prove the impact of PR activities​ Limited bandwidth to pursue opportunities that matter​ In this episode we will talk

Local 195
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Can radio still drive brand conversations in a social media world? Much more than you think

Agility PR Solutions

Remember the days when radio was on every PR pro’s radar? The medium’s enormous reach and variety of coverage opportunities was unsurpassed for generating brand awareness and visibility. Well, guess what? That hasn’t changed—and practitioners should still be taking advantage of all that radio has to offer. New research from radio-focused nonprofit trade association RAB, […] The post Can radio still drive brand conversations in a social media world?

Radio 201
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How to Follow Up with Journalists Effectively    

Onclusive

The journalists of today are bombarded with a torrent of storie s, making it easy for PR pieces to get lost in the shuffle. As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master.

How To 195
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8 animation styles for making captivating explainer videos for your brand

Agility PR Solutions

Thanks to their versatility and reliability as effective marketing tools, animated video explainers have gained a ton of popularity over the past few years. So, it’s hardly surprising that artists and designers regularly working with this type of content have honed a handful of animation techniques that pair exceptionally well with explainers.

Video 190
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Onclusive Clips – Vlog Episode #4

Onclusive

PR Manager – Tackling Common Comms Challenges When it comes to securing coverage, comms teams are working in an increasingly challenging media world impacted by:​ Declining numbers of local journalists​ Journalists and reporters changing roles frequently​ An abundance of PR noise to compete with​ Releases and announcements being ignored by journalists​ Lack of evidence to prove the impact of PR activities​ Limited bandwidth to pursue opportunities that matter​ In this episode we will talk

Local 195

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How to Write an Acquisition Press Release (Example & Template)

Prowly

A company acquisition or merger announcement will almost always result in a request for a press release. As a PR professional, it’s up to you to determine which story angle will attract the most media attention. We’ll walk you through the process of creating the best acquisition press release for media distribution. Plus – you’ll […] The post How to Write an Acquisition Press Release (Example & Template) appeared first on Prowly Magazine.

Examples 104
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3 ways inflation is impacting food & drink brands

Agility PR Solutions

While food inflation in the UK has shown signs of slowing over recent months, unfortunately, UK food prices are still up. In fact, the ONS reports that food costs have increased by over 17 percent in 12 months, and experts predict they’re unlikely to fall anytime soon. Unsurprisingly then, the ever-increasing cost of a weekly […] The post 3 ways inflation is impacting food & drink brands appeared first on Agility PR Solutions.

Brand 105
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How to Write an Acquisition Press Release (Example & Template)

Prowly

A company acquisition or merger announcement will almost always result in a request for a press release. As a PR professional, it’s up to you to determine which story angle will attract the most media attention. We’ll walk you through the process of creating the best acquisition press release for media distribution. Plus – you’ll […] The post How to Write an Acquisition Press Release (Example & Template) appeared first on Prowly Magazine.

Examples 104
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Shaping tomorrow’s leaders: A new generation of employees butts heads with C-suite execs over leadership expectations and training

Agility PR Solutions

Gen Z and other younger people entering the workforce are not bringing their parents’ submissive mindset to their new employers. They have unprecedented expectations that are rattling the cages of traditional leadership and redefining the way leaders and staffers should interact—and new research from GE reveals that C-suite leaders and entry-level respondents don’t see eye […] The post Shaping tomorrow’s leaders: A new generation of employees butts heads with C-suite execs over leadership

Training 105
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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All Play:  How Companies Can Make More Inclusive Toys

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Toss-Across, Evel Knievel, Simon, Big Wheel – the most popular toys of the 1970s offer a trip down memory lane for many of us who were kids during this unique time. We probably didn’t think then that some children weren’t able to enjoy these common playthings because of certain physical limitations.

Company 98
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A Great Example of Transparency in the Midst of an Uncomfortable Situation

HMA Public Relations

Participating in media interviews during a crisis situation allows individuals to tell their side of the story and let the public make up their own minds. Abbie Fink discusses a recent interview from Francis Wick of Wick Communications on his purchase of the Arizona Daily Sun newspaper and shares why this highlights the importance of speaking with the media in this post.

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Integrating Digital Media Planning for Seamless Brand Campaigns

5W PR

In today’s fast-paced digital landscape, effective brand awareness campaigns require a strategic integration of various digital media channels. With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience. Integrated digital media planning transforms disjointed efforts into harmonious and impactful brand awareness campaigns.

Brand 78
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Maxim Behar and Alexander Hristov in the "Bulgaria in the Morning" at Bulgaria OnAir TV

Maxim Behar

Host: The murder of businessman Alexei Petrov marked last week and raised many questions about the security of the country. Along with that, information has emerged about Bulgarians suspected of spying for Russia. Against this backdrop, there will be meat elections on 29 October. About Bulgaria's image in front of our European partners and how all this will affect the meat vote we will talk with PR experts Alexander Hristov and Maxim Behar.

Tourism 64
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Journalist Spotlight | Interview with Katie Stow, Editor of Punkee

Medianet Australia

Katie Stow joins Lucy from the Medianet team this week to talk pop culture, digital media and the challenges of writing about sex. Katie recently joined Punkee, Junkee Media group’s pop culture-oriented news and entertainment site, as an Editor, having spent 3 years at Mamamia covering all things entertainment, lifestyle, culture, and intimacy.

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Maxim Behar in the "Bulgaria in the Morning" at Bulgaria OnAir TV

Maxim Behar

Host: The murder of businessman Alexei Petrov marked last week and raised many questions about the security of the country. Along with that, information has emerged about Bulgarians suspected of spying for Russia. Against this backdrop, there will be meat elections on 29 October. About Bulgaria's image in front of our European partners and how all this will affect the meat vote we will talk with PR expert Maxim Behar.

Tourism 52
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Top LinkedIn Expert List Adds Barbara Rozgonyi to Charlotte LinkedIn Leaders

wiredPRworks

Influence Digest recently named Barbara Rozgonyi, a top LinkedIn expert strategy consultant, LinkedIn speaker, LinkedIn sales team trainer, and B2B marketing influencer to its list of top 2023 LinkedIn Experts in Charlotte, NC. Here’s the press release. LinkedIn is an empowering platform for both professionals and brands to cultivate authentic relationships.

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How to become an IoD Chartered Director

Wadds Inc.

The Chartered Director qualification from the Institute of Directors provides strategic insight and governance expertise that enhances your skills as a director. In 2019 I publicly set out my ambition of achieving Chartered Director status with the Institute of Directors (IoD). To that aim, I booked onto a five-day residential course in Surrey, shortly after cancelled due to the impending Coronavirus crisis.

How To 52
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission