Agility PR Solutions

JUNE 21, 2023

In public relations and marketing, client case studies are a powerful tool. They’re a critical way for PR agencies and brands to demonstrate their value in a specific way that readers can grasp. Case studies are crucial in PR agencies’ efforts to showcase their expertise, build trust, educate clients and industry professionals, differentiate from competitors, […] The post What you need to know to write a client case study that counts appeared first on Agility PR Solutions.

Case Study 160

Case Study Study Writing Education 160

5W PR

JUNE 21, 2023

The food industry has popularized the term “superfood” to market nutrient-rich foods that supposedly have health benefits. It’s important to note that no single food item is a miracle cure for better health or disease prevention. However, the concept of superfood products continues to capture consumers’ interest. Luckily, there are foods that can be classified as superfoods due to their numerous benefits.

Consumer 88

Consumer Examples Study Groups 88

Agility PR Solutions

JUNE 21, 2023

“A little truth is good. A lot is even better,” trumpeter Doc Severinsen told a sold-out audience before beginning the second half of a concert at the Kennedy Center several years ago. After that, Severinsen, then in his 80s, he’s 95 now, admitted he was thrown from a very large horse recently. He landed squarely […] The post Dispatches from the authenticity and transparency department: How much transparency is too much?

Marketing 94

Marketing Publicity 94

HMA Public Relations

JUNE 21, 2023

With Abbie Fink celebrating her 30th anniversary with HMA Public Relations on July 1, she is sharing 30 things for 30 years to mark the milestone. Find out what has made HMA Public Relations special for Abbie in this blog post.

Publicity 96

Publicity Blogging 96

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JUNE 21, 2023

As the lines between genuine recommendation and sly promotion blur, the world of influencer marketing finds itself in a swirling vortex of ethical debates. From meticulously curated feeds of picture-perfect lifestyles to sponsored content masked as authentic reviews, the digital world is awash with shrewd influencers trying to capture our attention and sway our decisions. […] The post The ethics of influencer marketing: How to navigate the gray areas appeared first on Agility PR Solutions

Ethics 86

Ethics How To Marketing Publicity 86

Agility PR Solutions

JUNE 21, 2023

Even though most brands and businesses would say “that’s not the case here,” creating a supportive and safe workplace environment for employees with disabilities is still a widespread challenge—and a big part of the problem can be attributed to PR shortfalls in communicating inclusion policies and support, new research from the Institute for Public Relations […] The post New IPR study reveals gaps between leaders’ and workers with disabilities’ opinions about workplace inclusion commitment

Study 78

Study Communications Policies Employee 78

Prohibition

JUNE 21, 2023

A recent study conducted by EnTribe has found that 90% of people no longer trust influencers. The study also noted that consumers are more likely to purchase from brands that share UGC and reviews from real-life customers. In the age of social media, when so much of a company’s marketing depends on online perception, influencers became an obvious option to convey key messages and promote products.

Marketing 62

Marketing How To Consumer Study 62

Mark My Words

JUNE 21, 2023

Evening Standard For Mark Borkowski, the PR consultant, putting up a fence in 2002 was a “turning point” for the festival’s scale and momentum, and its profits, as it removed the mass break-ins which had led to seriously safety concerns and helped thwart the criminal gangs which had dogged the festival. If this made it more professional, more commercially viable and therefore a place where the upper echelons of society wish to tread, many would say safety offset any complaints about ‘selling out

Corporate 60

Corporate Internal International Course 60

PRSay

JUNE 21, 2023

In recent conversations with PRSA and PRSSA members from around the country, PRSA CEO Linda Thomas Brooks has repeatedly heard people ask about imposter syndrome — the fear of not deserving your success and being revealed as a fraud. Similar questions keep popping up: “How do I know if I have imposter syndrome? What do I do about it? How do I go into my first job if I have imposter syndrome?

Employee 60

Employee LinkedIn Strategy Course 60

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Maxim Behar

JUNE 21, 2023

Host: You are the Honorary Consul General of the Republic of Seychelles, an honorary citizen of Shumen and a leading PR expert not only in Bulgaria, how do you combine these different roles and find time to write books? Maxim: Well, they're not such different roles because ultimately, I'm doing my job, and these are responsibilities that I try to combine.

Radio 52

Radio Course Government Tourism 52

Medianet Australia

JUNE 21, 2023

Chloe Dalton is the Founder and Co-Host of The Female Athlete Project. She boasts an Olympic gold medal in the Women’s Rugby Sevens from Rio in 2016. Chloe has also played in the Women’s National Basketball League, and currently plays for the Greater Western Sydney Giants in the AFLW, all while studying for her Bachelor’s in Physiotherapy.

Interviews 52

Interviews Study Media 52

The Hoffman Agency

JUNE 21, 2023

Pride Month always hits a little strangely for me every year. As a bi man married to a trans spouse, it can be hard not to feel a little cynical when all the rainbow logos go up. I know that’s probably not the primary emotion one should feel during Pride, but I suppose it’s the PR side of me talking there. I know very well what PR for the sake of PR looks like, and the “rainbow capitalism” that the internet has come to deride in recent years certainly checks those boxes.

Community 36

Community Groups Agency Study 36