Awario

APRIL 27, 2023

We are aware that algorithms know more about us than people we share the flat with. We let algos in on our deepest secrets by asking Google about things that trouble us at nights and letting corporations analyze our purchase history. However, the algorithms we spend the most time with are social media algorithms.

Social Media 137

Social Media Media Google Marketing 137

Stern + Associates

APRIL 27, 2023

Organizations have been repeatedly reminded over the last few years that economic and social instability can stunt growth. Even in times of recovery, companies may unintentionally hamper their progress in a rush to get to a “new normal.” In this unpredictable environment, how can organizations, and the people within, live up to their fullest potential?

Company 103

Company Employee Case Study Strategy 103

Agility PR Solutions

APRIL 27, 2023

Data-driven approaches have helped marketers and communicators significantly with informing and targeting their campaign efforts, but in the greater business world, much of the data leaders are receiving is just adding confusion to their decision-making prowess–and stress to their professional and personal lives. New research from Oracle and data scientist and author Seth Stephens-Davidowitz reveals […] The post Decision distress: Drowning in data, business leaders are struggling to steer

Data 94

Data Company Communications Marketing 94

NewsWhip

APRIL 27, 2023

The communications and public relations industry is constantly evolving, especially in the digital age. The use of comms tools has increased as a result, but there isn’t one solution that meets every need. Communications professionals are now creating a suite of best class tools to help them successfully do their job. Based on what we’ve heard from our customers, we’ve developed a list of the 10 essential tools comms and PR pros can’t live without in 2023. 1.

Tools 78

Tools Communications Pinterest Analytics 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

APRIL 27, 2023

Leadership and crisis management are crucial skills for business owners to possess – they can make or break the success of an organization during challenging and tough times. When unpredictable events occur, it’s essential to be as prepared as possible and equipped with the right strategies to navigate through crises. Effective leadership requires a unique […] The post 5 tips on leadership and crisis management for business owners appeared first on Agility PR Solutions.

Crisis Management 86

Crisis Management Leadership Crisis Strategy 86

Agility PR Solutions

APRIL 27, 2023

A licensing deal is an agreement between a brand and a licensee that allows the licensee to use the brand’s intellectual property to produce and sell products or services. This can include trademarks, logos, designs, and other intellectual property. In exchange for the use of the intellectual property, the licensee typically pays the brand a […] The post Would a licensing deal be good for your brand?

Examples 78

Examples Brand Branding Marketing 78

HMA Public Relations

APRIL 27, 2023

Social media is not going away – even if lawmakers continue trying to make it harder for some to access. Scott Hanson discusses privacy on social media, noting recent changes with state regulations on the issue. Click on today's blog post to find out more!

Social Media 70

Social Media Privacy Media Blogging 70

PR in High Definition

APRIL 27, 2023

Generative AI, and more specifically ChatGPT, has dominated headlines since late last year. For months, the world and his wife has weighed in with views, concerns and predictions around the technology. But what about the tech companies whose bread and butter isn’t generative AI? It can be tough when your point of view doesn’t slot into the current news cycle.

Case Study 62

Case Study Media Training Reputation Training 62

Mark My Words

APRIL 27, 2023

Mail Online PR guru Mark Borkowski told MailOnline that trying to bring back Gavin & Stacey could be a mistake and that instead Corden could be snapped up by ITV either for a new reality show or chat show. If the latter does come to pass for Corden, who can call on appearances from A-lister friends such as Adele and Prince Harry, it would be bad news for Jonathan Ross, according to Mr Borkowski.

Publicity 60

Publicity 60

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PR in High Definition

APRIL 27, 2023

ESG is big on the comms agenda but it’s a complex subject. It’s not just about addressing a company’s ‘environmental’ impact. ESG is short for Environmental, Social, Governance, so there are a host of wrap around components, like skills development, workforce reform or equality and social impact on communities. An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations.

Policies 62

Policies Employee Ethics Survey 62

Steve Barrett on PR

APRIL 27, 2023

This week’s tribute event for David Wells highlighted his contribution to the closely knit tribe of PR professionals operating in the finance space.

Financial 78

Financial Communications Blogging 78

PR in High Definition

APRIL 27, 2023

Quiet thriving (the opposite of quiet quitting) is the newest HR buzzword doing the rounds. Quiet thriving essentially means making small changes, shifting your mental state and helping give you a positive outlook. And we could all do with that positivity right now after the disruption of the great resignation teamed with economic uncertainty. For those in comms, what does this trend mean?

Employee 62

Employee Communications Reputation Measurement 62

Maxim Behar

APRIL 27, 2023

We often go back to those unforgettable, but also unusual, even terrible days when we were on lock down in our houses and apartments, and hid masks in our pockets. Now, from the distance of just under a year, it seems faras if it never happened. But all we need to do is look at the pictures on our phones and we are immediately brought back to the film.

Film 52

Film Travel 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer