ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. Facebook currently claims 1.09 billion daily active users on average. Instagram boasts 400 million users; Twitter comes in at 320 million. Although these numbers are astounding—especially if you’re looking at them like leads—you may be unsure of how to navigate this foreign digital territory.

Social Media 131

Social Media Technology Pinterest How To 131

PRSay

JULY 25, 2016

For me, gaining the Accreditation in Public Relations was a long process that was all about timing and never giving up. I’m thankful for the process because I truly learned so much along the way. Just a short two months after having my second child, I found myself taking the Examination for Accreditation in Public Relations. I had been Advanced through my Readiness Review and knew I had a short time until I would go back to work full time, with a one-year-old and a newborn.

Hotels 95

Hotels Study Internal International 95

Shift Communications

JULY 25, 2016

Short answer? Yes. Social media is heavily tied into PR for one very basic reason: it is everywhere. Insight into media targets. Social media makes your job easier. If you need to quick method to update your media list or garner insight into a reporter’s interests, all you need to do is monitor a reporter’s social media channels. Like anyone, many members of the media livestream their lives on social media, so you’re getting live, first-hand insight about a possible contact.

Social Media 80

Social Media Media Television Print 80

Stern + Associates

JULY 25, 2016

What if we could grow delicious, nutrient-dense food, indoors anywhere in the world? Caleb Harper is doing it. Food is in crisis. By 2050, the world won’t have enough food. The post How MIT’s Caleb Harper is Solving the Global Food Crisis appeared first on Stern Strategy Group.

Crisis 48

Crisis Groups Strategy 48

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

wiredPRworks

JULY 25, 2016

That's my topic at a super cool event coming up in Chicago on July 28! If you know me, you know I love networking in 3D - and being a marketing speaker at conferences!! Congrats to SheSays Chicago on rounding up 20 panelists. I'm looking forward to meeting them all!! Register here and follow @SheSaysChicago on twitter. Will you be there? I'd love to meet you!!!

Conference 46

Conference How To Creativity Energy 46

Cision

JULY 25, 2016

Right now, someone is voicing their opinion, love or distrust on social media. Do you take the time to listen? Only 37 percent of communication professionals rely on social listening tools , which means two-thirds of brands share an avoidable shortcoming: missed opportunities. Monitoring brand mentions can help improve relationships with prospects and current clients, but that’s not all it can do.

Social Media 156

Social Media Software Industry Brand 156

PR News

JULY 25, 2016

Say What? Item 1: Who knew? The fact that you’re not sure whether you are loyal to Lady or the Trump influences how much Starbuck’s coffee you drink. It’s true. A quick aside: During the 2013 annual meeting of British retailer Marks & Spencer, shareholders blasted its embattled leader Marc Bolland, quipping that the company’s… Continued. The post Did They Really Say That?

Retail 58

Retail Meeting Blogging Internal 58

Cision

JULY 25, 2016

Pew Research Center recently published an interesting study describing customer demographics of services such Uber and AirBNB, concluding that much of the “gig economy” is driven by superusers. For these services, the typical superuser was tech-savvy and relatively affluent (most businesses wish they could be so lucky to have these customers) – but the big takeaway for me was that there is a small concentration of users that drives a disproportionate amount of revenue to these businesses.

Facebook 163

Facebook Instagram Measurement Twitter 163

PR News

JULY 25, 2016

Say What? Item 1: Who knew? The contest in November is Lady and the Trump. But did you know thinking about it will influence how much Starbucks you drink? It’s true. A quick aside: During the 2013 annual meeting of British retailer Marks & Spencer, shareholders blasted its embattled leader Marc Bolland, quipping that the… Continued. The post Did They Really Say That?

Retail 48

Retail Meeting Blogging Internal 48

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications