Cision

SEPTEMBER 22, 2016

We live in a cynical time. A few decades ago, anchorman Walter Cronkite was known as “the most trusted man in America.” Now, just 40 percent of Americans trust the mainstream media, and only 6 percent express “a lot of confidence in the media.”. The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say.

Consumer 236

Consumer Crisis Management Advertising Advertising 236

Onclusive

SEPTEMBER 22, 2016

So, now that we can all agree that failure is really a commitment to learning (Part 1) and every PR output can be the beginning of a conversation (Part 2), let’s turn our attention to an often contentious topic: PR reporting. Ah, reporting. Depending on your PR point of view, you probably either LOVE reporting or it’s the bane of […].

Report 233

Report 233

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts.

Measurement 233

Measurement Analytics Big Data Public Affairs 233

Ronn Torossian

SEPTEMBER 22, 2016

When developing a strategy it is often valuable to gather as many perspectives as possible. No one individual can easily predict the problems that might arise to impede the strategy, and the skills that new minds bring to planning make for strategies that are dynamic and flexible. The more voices that contribute to a strategy, and the more experienced those voices are, the stronger the eventual project will become.

Marketing 188

Marketing Strategy Blogging Media Relations 188

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

When the stuff hits the fan, what’s an embattled CEO to do? It helps to hire a top PR firm , but even the best advice may not salvage a reputation. That’s the case for two chief executives who found themselves facing congressional investigations this week. What can PR and reputation experts take away from the resulting media coverage? In a statement before his testimony in front of the Senate Banking Committee, Wells Fargo CEO John Stumpf did what reputation experts generally counsel

Pharmaceuticals 170

Pharmaceuticals Ethics Reputation Insurance 170

PRSay

SEPTEMBER 22, 2016

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests?

Ethics 91

Ethics Tourism Real Estate Privacy 91

Stern + Associates

SEPTEMBER 22, 2016

As you begin to dig deep into your strategic communications plan for 2017, it’s a good time to take stock of the progress you’ve made, where work still needs to be done, and how you’ll ensure your company’s marketing approach aligns with business goals for the year ahead. The post Advice and Inspiration for your Strategic Communications Plan appeared first on Stern Strategy Group.

Communications 67

Communications Groups Strategy Marketing 67

Mora Communications

SEPTEMBER 22, 2016

Let’s start with a more basic question, should you launch a public relations campaign? Yes! That was easy. But, seriously, we live in a 24/7 media world where either we define our image and our brand, or it is defined for us by default. Yes, you can advertise and post on social media. That can all be very effective, but there is one downside to those approaches, everyone knows that the message is coming from you.

Newspapers 40

Newspapers Advertising Advertising Pitching 40

ISEBOX

SEPTEMBER 22, 2016

When you write anything in this digital age, it’s important for it to be findable on the internet, and that’s why we hear so much about SEO, or as the nerds like to call it: Search Engine Optimization. See what we did there? We said both SEO and Search Engine Optimization in a single sentence. Which is going to boost this post when someone searches for either of those terms.

Engineering 76

Engineering SEO Writing Pharmaceuticals 76

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Communications

prTini

SEPTEMBER 22, 2016

There seems to be this poorly kept secret among women—but especially among working women, and working mothers in particular. At some point, I think I’ve unknowingly even joined in the mirage myself: the widely held perception that women can do it all. That you can be the perfect Pinterest mom, the fitness guru, the high performing careerist, and the committed community advocate—all at the same time.

Pinterest 47

Pinterest Journalism Meeting Energy 47

Communications Conversations

SEPTEMBER 22, 2016

Earlier this week, I gave a presentation to a group of employees at a local client. The topic: Enhancing your reputation online in today’s digital age. It’s not a topic I talk about a lot, but I was doing it as a favor to a friend–and, it turned out to be a lot of fun. Of course, one part of the presentation talked about LinkedIn. And one employee asked question that got me thinking: “What do you think of endorsements on LinkedIn?

LinkedIn 95

LinkedIn Employee Ethics Reputation 95

Beyond PR

SEPTEMBER 22, 2016

Blogs helped democratize the creation of written content. YouTube and social media helped democratize video. And now the explosion of podcasts has democratized radio. It used to be that podcasting was completely off-limits for anyone but the most tech-savvy. Today, it’s different. Pretty much anyone with a computer can host a digital radio show. The road to success in this niche medium is very different, too, than it was a few years ago.

Brand 76

Brand Branding Radio Education 76