Agility PR Solutions

SEPTEMBER 19, 2023

For marketers, B2B has always been a different animal—it’s a challenge that requires sharper focus as it’s typically a higher-end product marketed to a much narrower group of well-informed prospects. But new research from open SaaS ecommerce platform BigCommerce turned up an interesting finding: these buyers are starting to sound off about things like basic […] The post Worst of both worlds: B2B marketers are feeling the pressure of new audience expectations, which now mirror those of B2C

B2C 181

B2C B2B Consumer Marketing 181

PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S. Navy was criticized by numerous lawmakers, veterans organizations and media outlets for its collaboration with an enlisted sailor and social media influencer who identifies as non-binary and performs

Communications 175

Communications Ethics Public Affairs Social Media 175

Sword and the Script

SEPTEMBER 19, 2023

The first step in any effective marketing or communications program is audience identification. Audience identification is the process of understanding an audience – their hopes, fears, motivations, influences, questions, problems and aspirations and the language they use to express all of those things. Any strategy, positioning , messaging and differentiation must start with the audience.

Communications 135

Communications Marketing B2B Technology 135

Agility PR Solutions

SEPTEMBER 19, 2023

Can you picture navigating a ship without a compass? That’s how PR professionals operate without social listening in the current digital landscape. As conversations shift online, brands face the challenge of keeping up with real-time chatter that can make or break their reputation. Social listening emerges as the solution, offering immediate insights into public sentiment, […] The post 5 reasons why social listening is now critical in PR appeared first on Agility PR Solutions.

Reputation 117

Reputation Brand Branding Publicity 117

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively. A new study published by the Chartered Institute of Public Relations (CIPR) reports that human skills are irreplaceable in public relations work requiring senior-level judgemen

Publicity 126

Publicity Ethics Government Policies 126

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns.

Video 108

Video Marketing SEO Social Media 108

Stuart Bruce

SEPTEMBER 19, 2023

AI is not a threat to the jobs of PR professionals, but it is a threat to the jobs of PR professionals who don’t use … © Stuart Bruce - Humans Needed More Than Ever – new AI in PR report from CIPR was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

Report 89

Report Crisis Communications Crisis Reputation 89

OnePitch

SEPTEMBER 19, 2023

Bree Fowler is a Senior Writer at CNET where she specializes in digital security and privacy. Bree also covers smartphones, wearable technology, and other emerging tech.

Privacy 92

Privacy Technology Media 92

HMA Public Relations

SEPTEMBER 19, 2023

The little things often make a difference on which job candidate rises above the others. In this blog post, Scott Hanson shares how some employers go beyond the resume and cover letter to determine who gets the job. Read more!

Interviews 89

Interviews Blogging 89

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Communications

Culpwrit

SEPTEMBER 19, 2023

By Erica Swerdlow In the past 30+ years of working in public relations and communications, specifically at agencies, I have had the complex but rewarding task of hiring people in all types of positions; complex because it has always been difficult for me to find the right formula that helps find the right fit,… Continue reading What Matters in an Interview The post What Matters in an Interview appeared first on Culpwrit.

Interviews 87

Interviews Agency Communications Publicity 87

The Hoyt Organization

SEPTEMBER 19, 2023

A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. The Hoyt Organization had worked tirelessly for five years to reach a cherished goal: Ensure that Auction.com achieved at least one clip per day for every day of the year.

Real Estate 52

Real Estate Industry Customer Service Course 52

5W PR

SEPTEMBER 19, 2023

The advent of the digital age has fundamentally reshaped the way public relations operates. This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents.

Viral 78

Viral Digital PR Storytelling Reputation 78

Maxim Behar

SEPTEMBER 19, 2023

Host: Hello now in the studio of "Your Day" is PR expert Maxim Behar. We will talk to you about the tensions and the trends on the threshold of the new political season. But now I want to ask you at the beginning before we get into politics, a follow-up to our previous conversation. The tragedy in Prilep, the street justice, the lynching that we saw there.

Trends 59

Trends Government Newspapers Ethics 59

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer