Agility PR Solutions

APRIL 23, 2023

It’s no secret that the pandemic changed the game for public relations across every vertical—but none was more affected than healthcare PR. More than nearly any other industry, the healthcare media landscape has been severely impacted by the last few years, with national reporters having tunnel vision on COVID-related topics and trade reporters just trying […] The post The secret to powerful healthcare PR: It’s all about the patient story appeared first on Agility PR Solutions.

Healthcare 100

Healthcare Report Industry Publicity 100

Mindful Marketing

APRIL 23, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Roasting is a nice way to bring out the natural flavors of things like meats, vegetables, and coffee, but does it bring out the best in people? A well-known fast-food chain seems to think so, or at least it believes roasting others is the recipe for building its brand.

Insurance 99

Insurance Insurance Social Media Comparison 99

5W PR

APRIL 23, 2023

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. But, smaller brands can establish themselves as trustworthy by using several strategies. Transparency Consumer trust is crucial and transparency is key to achieving it.

Consumer 88

Consumer Brand Branding Education 88

Agility PR Solutions

APRIL 23, 2023

Despite our increasingly digital world, where most brands are largely investing in digital methods to engage customers, it’s clear that physical stores still play a pivotal role in the customer journey for luxury shoppers, according to new Business of Fashion (BoF) research. The newly released Evolving Art of Luxury Experiential Retail report from BoF data […] The post Luxury consumers prefer in-store shopping—but demand superior retail experiences appeared first on Agility PR Solutions.

Retail 78

Retail Consumer Fashion Data 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

APRIL 23, 2023

Use UTMs and Google Analytics to enhance your data on link clicks in press releases. Your company has just finished up a news release. Everything looks complete, and it’s been copy edited. It’s ready to go, right? Not yet. Before you send out a news release, you should add Urchin Tracking Module, or UTM, codes to links that go to websites you own in a press release.

Analytics 62

Analytics Google Data Company 62

Maxim Behar

APRIL 23, 2023

Host : It was only on the second day after the elections that most of the parties made their comments about the elections, but not all of them. What does this delay actually mean? Is it rightful and can this silence be interpreted as an insult to voters? We say good morning to the PR expert Mr. Maxim Behar. What is your personal view on the parties’ behavior, some of them have already commented on the results.

Government 52

Government Communications Ethics Crisis 52

Agility PR Solutions

APRIL 23, 2023

It can be hard to keep track of shifts in the ever-evolving field of influencer marketing, which creates ongoing challenges for communicators who want to maximize the impact of their campaigns (and manage their budgets accordingly). New research from customer engagement platform Emplifi uncovers key influencer marketing trends from preferred payment terms and posting frequency […] The post New influencer trends report analyzes today’s market—and uncovers new opportunities in key industries

Trends 78

Trends Industry Report Marketing 78