Onclusive

AUGUST 22, 2023

Coming soon… Episode 2: Building Long Term Corporate Brand Value In this fast media world, it’s becoming more and more difficult for PR, Comms and marketing professionals to manage brand reputation. Building a lasting corporate brand value is a tricky task, requiring careful strategy and dedicated execution. In this episode: We examine the key changes in communication channels that has made building brand awareness harder.

Corporate 195

Corporate Reputation Consumer Video 195

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. Yet, jumping on a newsworthy occasion can add timeliness for B2B tech and other high-growth categories.

B2B 156

B2B How To Conference B2C 156

Sword and the Script

AUGUST 22, 2023

Investors and executives that decline to disclose numbers in deal announcements like funding or M&A are by extension denying their business a chance to capitalize on the biggest marketing opportunity they’ll ever have Corporate transactions – like rounds of funding or M&A transactions – are the biggest news opportunity most companies will ever have.

Corporate 94

Corporate B2B Company Marketing 94

Agility PR Solutions

AUGUST 22, 2023

In the fast-paced and interconnected world, organizations across industries face a multitude of safety challenges. From workplace and product safety to crisis response and community safety, maintaining a strong safety culture is paramount. This is why public relations plays a critical role in shaping how organizations communicate, educate, and engage with stakeholders regarding these safety […] The post Exploring the role of public relations in promoting a culture of safety appeared first

Publicity 78

Publicity Education Crisis Community 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

The Stalwart Blog

AUGUST 22, 2023

Our founder enjoyed collaborating on this important article with Natalie Sherod, CPCU, CIC on what to do when the unthinkable happens when workplace violence occurs. Sadly, this scenario is becoming far too commonplace. The post Dave Oates in Risk Management Magazine appeared first on PR Security Service.

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HMA Public Relations

AUGUST 22, 2023

From videos to infographics to memes, visuals have become an essential marketing element for businesses. Justin Liggin talks visual marketing and shares how you can get creative with your content in this blog post. Read more!

Infographics 84

Infographics Marketing Video Creativity 84

Agility PR Solutions

AUGUST 22, 2023

AI has ushered in a new era of efficient business operations and processes, but as expected, the tech is proliferating in malicious ways as well. New research reveals the alarming rise in the use of AI by cybercriminals in scaling and crafting sophisticated email threats like phishing and business email compromise (BEC) attacks, how modern […] The post 9 in 10 companies have experienced AI-enhanced email attacks, and continued use of AI will open up more risks—here’s what you should know a

Company 78

Company Trends Publicity 78

OnePitch

AUGUST 22, 2023

Moises Mendez II is a reporter for TIME, based in Brooklyn, New York. As a culture reporter, Moises covers the internet, music, movies, TV, books, and podcasts.

Report 81

Report Media 81

Solo PR Pro

AUGUST 22, 2023

These days, it is not uncommon for communication professionals to experience being “ghosted.” However, when it is a client it not only hinders work moving forward but can cause you to doubt your abilities. In extreme cases, it can also put you at risk of non-payment. If a client goes radio silent, it is important to approach the situation with tact, understanding, and strategy.

Radio 74

Radio Communications Strategy Tools 74

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Prohibition

AUGUST 22, 2023

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue. By understanding the fundamentals of retail marketing, retailers can maximise potential for success.

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Retail Marketing Measurement Product Launch 62

Axia PR

AUGUST 22, 2023

Bob Wiltfong will serve as a public relations account director. Emmy Award-winning journalist Bob Wiltfong joined Axia Public Relations as a public relations account director. He now directs and leads PR strategies, services, and measurement programs for Axia’s national accounts.

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Publicity Measurement Strategy Agency 62

Landis PR

AUGUST 22, 2023

By Sean Dowdall One of my core values, and the core values of Landis Communications, is to be a good citizen. Giving back, whether it be a monetary contribution or an act of service, is crucial to achieving a better tomorrow. I’m very proud to share that for the fourth year in a row, San Francisco Business Times has named Landis Communications one of the top 100 Bay Area corporations for overall corporate giving in 2022.

Corporate 52

Corporate Examples Groups Community 52

Axia PR

AUGUST 22, 2023

Before your company takes a stance, consider what it will mean to your audience. Companies make unintentional mistakes more often than consumers typically realize, whether it’s a typo in a newsletter or a personal post mistakenly uploaded to your company’s social media. Consumers may never realize the mistake. At times, however, a misstep can turn out to be far more serious, such as when a company publicly takes a stance on social and/or political issues.

Social Media 62

Social Media Consumer Company Media 62

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer