Ronn Torossian

AUGUST 3, 2023

Cultural Diversity in Customer Service Cultural diversity is essential in today’s business world, especially in customer service. It refers to the presence of various cultures in a society, workplace, or customer base. Embracing and valuing cultural diversity is crucial for businesses to cater to a diverse customer base effectively. It enhances customer satisfaction, builds […] The post Cultural Diversity in Customer Service appeared first on.

Customer Service 195

Customer Service Brand Branding 195

Agility PR Solutions

AUGUST 3, 2023

As PR professionals are aware, your PR strategy must include tracking campaign performance and measuring the results. Keeping a close eye on how your PR campaigns perform is paramount to understanding your brand, your audience, and the overall market. However, the process itself is not always straightforward. This guide will be revealing why tracking PR […] The post Tips for measuring and tracking PR campaigns—5 key metrics to watch appeared first on Agility PR Solutions.

Measurement 147

Measurement Strategy Brand Branding 147

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. For brands, using video content is an almost certified method to drive strong engagement and increase brand awareness in doing so.

Video 118

Video Social Media Media YouTube 118

Agility PR Solutions

AUGUST 3, 2023

Ecommerce search engine optimization is a vital strategy for attracting more shoppers to your online store. It involves implementing various optimization techniques to improve the ranking of your website in search engine results. With effective SEO for ecommerce, you can appear in more relevant search results, driving increased traffic, leads, and sales to help your […] The post 3 effective strategies for ecommerce SEO every marketer should know appeared first on Agility PR Solutions.

SEO 146

SEO Strategy Marketing Engineering 146

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Wadds Inc.

AUGUST 3, 2023

Thanks for all the feedback on my research over the past week. I missed a significant issue related to career progression and the development of managers in public relations. Never let it be said that social media is no longer social. Thank you to everyone who commented, directly messaged me and called me with comments t about the research hypotheses I shared via my blog and LinkedIn describing the role of public relations in management.

Publicity 98

Publicity LinkedIn Study Social Media 98

Steve Barrett on PR

AUGUST 3, 2023

Commentary around companies’ second-quarter earnings sheds light on the impact of marketing by brands including Bud Light and Miller Lite that was attacked by conservative critics.

Brand 116

Brand Branding Company Marketing 116

NewsWhip

AUGUST 3, 2023

Summer is a time to indulge. It’s the perfect excuse to treat yourself to a well-deserved vacation, ice cream after every meal, or maybe a John Deere tractor? For one woman in Massachusetts, a tractor was the perfect 97th birthday treat, and it became one of the biggest brand stories in July. Before we dive into the other brands that made the biggest splash in the headlines last month, let’s take a look at how brands were written about in general.

Brand 78

Brand Branding Local Web 78

HMA Public Relations

AUGUST 3, 2023

Whether you are preparing to face a new school year or getting ready for a new business presentation, don't skip out on the prep work. Find out more in the latest post from Abbie Fink.

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Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Why? While employees may already be utilizing AI tools like ChatGPT informally – or with management approval – for solving problems, summarizing reports and more, a formal policy can address issues, mitigate risks and provide guidelines for responsible usage.

Automotive 78

Automotive Policies Employee Corporate 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Prohibition

AUGUST 3, 2023

Are your PR campaigns actually working? With PR, sometimes it can be hard to measure as one of the main things we get asked about is increasing brand awareness. By consistently measuring and evaluating our work, we can gain valuable insights, and make data-driven decisions to be able to demonstrate the value of PR to our clients and stakeholders. Our work is always insight-driven PR, that we link to real business results and impact.

Measurement 62

Measurement Tools Guidelines Social Media 62

Maxim Behar

AUGUST 3, 2023

Strange, but it is an undeniable fact. I have travelled almost all over the world, probably even several times, but I have never, anywhere, met people who talk to TVs. What we otherwise observe in Bulgaria all the time and everywhere. You're having your coffee quietly in the kitchen, and in the living room your wife orders, "Yes, he'll tell me! Look what you look like, your scarecrow!

Travel 52

Travel How To 52