Business Wire

MAY 4, 2023

Generative artificial intelligence (AI) is a hot topic, with countless new tools and applications hitting the market on a regular basis. Among the most talked about of these new AI tools is ChatGPT, a language model developed by OpenAI that can generate human-like text responses to a wide range of prompts and feedback. With the influx of generative AI tools , what do public relations professionals need to know?

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Tools Publicity Blogging Marketing 348

The Resolution Blog

MAY 4, 2023

As a rule I don’t discuss PR agency’s values on the show. They are for staff and should stay on slides or post-its. But when I heard this story of how one ‘agency value’ resulted in a team helping to evacuate 54 orphans from Ukraine, I broke that rule and dedicated a whole episode to […] The post How a PR team helped evacuate 54 Ukrainian orphans to the UK appeared first on PR Resolution — by CoverageBook.

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Agency 156

Agility PR Solutions

MAY 4, 2023

For years, I have been writing and telling account execs who reported to me to always do what’s best for themselves, because in the final analysis you’re nothing but an employee number, and the agency will always do what’s best for itself. My saying so wasn’t always appreciated by agency higher-ups, but as long as […] The post PR lessons learned from the Tucker Carlson firing appeared first on Agility PR Solutions.

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Analysis Employee Agency Writing 94

5W PR

MAY 4, 2023

Ads that market nostalgia are incredibly powerful. Nostalgia creates warm, good feelings as people reminisce about cherished memories. It evokes emotions, connects people, and creates a longing for the past. Brands have recognized this appeal and are using “nostalgia marketing” as a powerful tool. What is nostalgia marketing? Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product.

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Film Marketing Consumer Fashion 88

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

MAY 4, 2023

Many consumers may be reluctant, skeptical and even afraid of AI in their brand and business interactions, but that isn’t stopping companies worldwide from embracing the tech bearhug-style as they see AI as the long-awaited solution to the personalization and CX issues that may be their biggest challenge in the post-pandemic age—and although the path […] The post Consumer trust in AI wavers, but for brands and businesses, it’s full steam ahead appeared first on Agility PR Solutions.

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Consumer Brand Branding Company 86

Frederik Vincx

MAY 4, 2023

Systemic Design + GPT = Superfast sense making The first helps you ask the right questions about a system. And the latter brings the answers to your fingertips. This combination makes you a stronger strategic design partner, because you can come preloaded with a strong grasp of the clients’ ecosystems. You can fast track your own sense making with a few right prompts for these large language models like GPT4.

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System Exercises Examples Strategy 78

Agility PR Solutions

MAY 4, 2023

Over the years, cloud technology has revolutionized the way businesses operate by providing a flexible, scalable, and cost-effective solution to their IT needs. The public relations industry, in particular, is one such industry that has been greatly impacted by cloud infrastructure by enabling PR professionals to: Work more efficiently Collaborate seamlessly with colleagues Manage their […] The post How cloud infrastructure is transforming the PR industry: A deep dive into the benefits and

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Industry Technology Publicity 78

NewsWhip

MAY 4, 2023

In the current digital landscape, the spread of false or misleading information is a concerning issue due to its ability to influence public opinion, shape political discourse, and lead to harmful actions or decisions to both individuals and society at large. Also, the fact that this information can be quickly and easily shared only worsens the issue.

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Resources Tools Google Consumer 78

Agility PR Solutions

MAY 4, 2023

Client expectations have skyrocketed for communications agencies—and for good reason. Seventy-seven percent of chief marketing officers feel pressure to demonstrate that their campaigns are delivering improved return on investment. Marketers demand transparency about their public relations, marketing and social media programs to justify to their leadership team and Board of Directors—justifying that company dollars are […] The post How real-time reporting can build the bridge between commu

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Communications

Contently - Strategy

MAY 4, 2023

Matching subject matter experts with ghostwriters is supposed to be the golden ticket to content success. Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. The challenge, however, is that many SMEs have day jobs that don’t involve content creation.

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Strategy Employee Writing Industry 88

HMA Public Relations

MAY 4, 2023

Every word counts and when telling inclusive stories, it’s important to use language that both values and prioritizes people. Justin Liggin shares the significance of inclusive language after attending a PRSA presentation from DEI expert Amira Barger. Read more!

Nonprofit 70

Nonprofit 70

Prohibition

MAY 4, 2023

In the world of Public Relations, establishing your brand as an industry expert is crucial for gaining credibility, building trust, and maintaining a competitive edge. Thought Leadership, positioning your brand as an expert in your industry or niche, can be a powerful strategy to help attract new potential clients or customers. Here’s some reasons why establishing your brand as an expert through PR is important, and how it can contribute to overall business success.

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Leadership Brand Branding Publicity 62

RH Strategic

MAY 4, 2023

The cybersecurity industry is on the cusp of a mass consolidation wave. Legacy security companies are looking to emerging leaders and innovators to bolster their offerings, help maintain relevance and gain further market dominance. This is also the stage—seed and Series A—where funding is flowing now. We’re seeing AI as a major component of the. Read More The post In a World of AI Washing, Cybersecurity PR Can’t Just Play Defense appeared first on RH Strategic.

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Industry Company Marketing 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer