eBook Pitching Social Media Viral 
Sword and the Script
JANUARY 27, 2015
It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Most of the ads I see on social are broad brush blitz campaigns by consumer gadget companies — not B2B service firms like Shift.
Doctor Spin
NOVEMBER 17, 2023
Fat Pitch —Borrowed from baseball, this concept refers to waiting patiently for the perfect opportunity—a situation where the chances of success are exceptionally high. 7 I’ve written about this mental model in Critical Mass: How Many Social Media Followers Do You Need? Is this clear? Do you have any questions?
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The Resolution Blog
JANUARY 8, 2018
Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. If only there was a way to capture all of my social media metrics in one place… New tool tip alert! I just tested True Social Metrics for a couple of campaigns and loved it.
Doctor Spin
DECEMBER 7, 2023
It encompasses recognising and composing musical pitches, tones, and rhythms. Learn more: 10 Types of Intelligences: Howard Gardner’s Theory Subscribe and get a free ebook on how to get better PR ideas. Critical Mass: How Many Social Media Followers Do You Need? Viral Loops (or How to Incentivise Social Media Sharing).
Cision
JUNE 2, 2017
Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks. Hustle and pitch. Implement viral marketing tactics.
PR Fuel
NOVEMBER 27, 2018
Email Marketing and Pitching. How much do you personalize your emails in your PR pitches or email marketing campaigns? Thanks to social media, companies are engaging with their customers on a deeper level than ever before. Grab three free ebooks, including the Big Press Release Book and Twitter Tactics, here: [link].
Beyond PR
JUNE 2, 2017
Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks. Hustle and pitch. Implement viral marketing tactics.
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