MaccaPR

SEPTEMBER 14, 2015

Yet, few have asked the more urgent question that faces all brands in this era when smartphones guarantee that a spokes-celebrity’s scandals will be documented for viral eternity: Why wait to act until a brand’s spokesperson is arrested, convicted and imprisoned, his perp walk (and your brand’s collapse) documented across the America?

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Brand Branding Crisis Social Media 48

MaccaPR

AUGUST 26, 2015

It contained an 8-foot-long electronic mooing cow sculpture and even an actor playing a “soda jerk” operating a vintage 1940s ice cream soda fountain, followed by a Guinness Book of World Records-breaking event (Read more about the World’s Largest Scoop of Ice Cream in “ 4 Marketing Secrets for Viral GUINNESS WORLD RECORDS ”).

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Corporate Examples Storytelling Brand 48

Prohibition

DECEMBER 17, 2021

A crisis communication plan is a strategic document that helps organisations prepare for and respond to risks. This document is designed in order to help the organisation deal with sudden and potentially damaging incidents that could have implications for its business operations, reputation or stakeholders. Domino’s Viral Staff Video.

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Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

JULY 26, 2018

You can get qualitative feedback from prospects and clients via focus groups, surveys, one-on-one interviews or any other method where you are presenting the audience with questions to which they can reply. Your content is not likely to go viral, so you need to put in the legwork to get it noticed. You didn’t optimize for SEO.

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How To SEO Content Marketing Data 66

MaccaPR

SEPTEMBER 13, 2016

The same goes for any incriminating digital files – e-mails, documents and presentations – that might reveal your company’s most embarrassing actions. Lochte identified the guilty parties during an interview on ABC-TV’s “Good Morning America” saying journalists had taken his “huge mistake” and made it into “the worst weeks of his life.”

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Crisis Airlines Reputation Corporate 48

Flatiron Communications

JULY 25, 2014

About 30 of them got back to me…20 of which had good interviews about what they did…12 or 13 were used in the story. It [official social media feeds] helps us get to original documents. We also can predict which videos are about to go viral. ” I ended up finding about 80 people who I contacted.

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Airlines Journalism Twitter Social Media 37

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Get weekly exclusives (find a celebrity, conduct the interview etc.). Pitches can make or break a PR campaign. It’s as simple as that. You get the gist.

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Pitching Writing Digital PR How To 164

Contently - Strategy

APRIL 24, 2019

A content strategy is a living document. I interviewed all the people who would be stakeholders in our work,” she told us. “I When first documenting a strategy, your initial goals are more like educated guesses. There’s organic distro, the flashy side full of clever, funny, eye-catching posts going viral.

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Content Marketing Infographics Insurance Insurance 111