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5 Smart PR & Marketing Trends for 2024

The Proactive Report

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Set measurable goals and start tracking right away. Never use it straight from AI.

Trends 182
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How to Measure the Quality of Your Content

The Proactive Report

Can you measure the quality of your content? The quality of writing and visuals is very subjective. But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. With digital analytics it’s possible to know exactly how effective your content is.

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The Art of Writing Subject Lines That Journalists Will Love

Buzzstream

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. With freelancers, this is a little more tricky because we are often freelancing for a range of publications and writing about a variety of topics. Personalisation.

Writing 71
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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

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How to Create a Media Kit

5W PR

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. Measuring Media Kit Success. By including sponsorship guidelines for influencers, etc., What to Include in a Media Kit?

How To 176
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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR?

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7 PR Blogs You Should Be Following

Critical Mention

Our Top Picks: PR pros should always keep an eye out for marketing tips. These three tactics provide great ways to boost your brand’s performance: 3 Marketing Tactics to Steal to Give Your PR Some ROI. Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary. PRNEWS Blog.