Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing. The new continuous storytelling cycle. We are all familiar now with the PESO model.

Storytelling 281

Storytelling Media Infographics Advertising 281

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. But where does the data come from?

Storytelling 149

Storytelling Data Survey Financial 149

5W PR

SEPTEMBER 19, 2023

This content can take the form of articles, videos, infographics, webinars, and more. By providing valuable insights, answering customer questions, and offering solutions to their pain points, brands can establish themselves as trusted sources of information, building credibility and authority.

Viral 78

Viral Digital PR Storytelling Reputation 78

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

The 97-year-old co-op Land O’Lakes makes extensive use of video on its website and YouTube page, showing its values of innovation, cooperation, and service in a series spotlighting various business partners. It’s pure storytelling. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Beyond PR

JANUARY 3, 2017

Storytelling. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. So what’s left? And people love a good story.

Company 72

Company Storytelling Small Business eBook 72

Beyond PR

AUGUST 18, 2016

But consistency goes beyond the products you develop and customer service you provide. When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Every decision a brand makes builds on the success that came before.

Brand 40

Brand Branding Product Launch Guidelines 40

ReimaginePR

AUGUST 1, 2016

Commit to Customer Service. Be known as a brand that takes care of their customers. So many brands make marketing the main priority, but don’t give much thought to on-going customer support. You can show them more about you through your origin story. You Should. Flip that around completely.

Brand 120

Brand Branding Marketing How To 120