Critical Mention

NOVEMBER 7, 2019

EKA is a leader in providing public and private sector experience and assistance when making critical decisions. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.”

Communications 81

Communications Crisis Communications Media Crisis 81

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective.

Tools 170

Tools Government Crisis Public Affairs 170

Landis PR

DECEMBER 4, 2023

Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Landis PR

MARCH 6, 2023

This includes clarifying and listing your business and strategic communications goals, determining your monthly budget, and having a clear view on major upcoming marketing initiatives. For example, is your organization a non-profit with a very small communications/marketing team?

Agency 52

Agency Public Affairs Case Study Crisis Communications 52

Doctor Spin

MAY 21, 2023

The Benefits of a Public Relations Agency III. Why Marketing Agencies Fail at PR I. In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. And in a wired world overloaded with a mindnumbing cacophony of marketing messages, different is good.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? The post Is AI a threat or benefit to marketers and communicators? Linda explained that, although tools like PressPal.Ai

Communications 97

Communications Marketing Pitching Technology 97

PR Matters

APRIL 21, 2016

It should not be driven by Legal, Marketing, any other department or even outside interest. Otherwise, PR is not newsworthy or of interest, nor is it meaningful or believable to PR’s “significant others,” i.e., journalists, readers, customers, investors, employees, or the community. A crisis is, by default, a reputation issue.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Landis PR

JANUARY 22, 2024

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Doctor Spin

JUNE 29, 2022

ROI in Marketing vs PR. With the basic PR model in mind, let me make a distinct point: If an organisation invests nothing in marketing, there’s no marketing. With the basic PR model in mind, let me make a distinct point: If an organisation invests nothing in marketing, there’s no marketing.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Landis PR

DECEMBER 11, 2023

Conduct market research to identify your audience’s needs, preferences, and communication channels. That relationship will also greatly help if your company finds itself in a crisis communication situation in the future. Understand Your Audience: A deep understanding of your target audience is crucial.

Strategy 59

Strategy Company Communications Construction 59

PR Matters

APRIL 21, 2016

It should not be driven by Legal, Marketing, any other department or even outside interest. Otherwise, PR is not newsworthy or of interest, nor is it meaningful or believable to PR’s “significant others,” i.e., journalists, readers, customers, investors, employees, or the community. A crisis is, by default, a reputation issue.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Stuart Bruce

NOVEMBER 27, 2015

After a week in Nairobi meeting African PR professionals I believe that Africa can be the next big growth area for public relations. Growth in the size of the market and the scope of what PR people do, but more importantly growth in the ability and talent of African PR professionals.

Mobile 60

Mobile Public Affairs Government Local 60

Landis PR

JANUARY 30, 2024

Research shows that 44% of decision-makers become less receptive to sales calls and traditional marketing during economic downturns. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

Landis PR

JANUARY 16, 2024

Especially in PRGN because this is a network based on exclusivity, which means that we only recruit and keep one agency from a market at the same time, meaning that there are no competitors in the room. but they all are in different markets. And in the other markets, it’s basically one agency per country.

Agency 59

Agency Internal International Meeting 59

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort!

Agency 64

Agency Meeting Technology Software 64

Landis PR

JULY 10, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, David Wills – Media Profile Inc. For the original blog, please visit here. The slippery slope of misinformation and disinformation is getting steeper.

Journalism 52

Journalism Training Consumer Tools 52