Shift Communications

JULY 19, 2017

This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., Media training. Sentiment/tone analysis. Owned media/messaging.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

JULY 28, 2017

An event, or community speaking engagement that is open to the public, may be the best course of action for G.W. A press release in this case will make the public aware and will be a good tool to get people aware of the event itself, the details of the event and what they can expect from the event. Events & Speaking.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

MAY 22, 2017

Artificial intelligence will make public relations more creative, more enjoyable, and more impactful than ever – but we have to overcome our fears of the machines and embrace them as our companions on the journey to the future. No other form of compensation was provided, and I was not required to create content from the event.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

MARCH 8, 2016

One of the most valuable lessons I’ve learned over the course of my 17 year professional career – and worked to impart on those I have mentored – is that thinking critically and creatively, showing genuine curiosity, and prioritizing relationship building are THE most important skills to develop as a PR professional.

Skype 60

Skype Creativity Education Construction 60

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Find a creative director who can act as a mentor. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

FEBRUARY 16, 2016

Literally appearing on a screen with the same primacy as a text message or call, push notifications inform users of “important” events from apps. Here’s an example of an app that uses push notifications : Refresh, an app which creates digital dossiers to use during meetings.

Mobile 60

Mobile Examples Brand Branding 60

Beyond PR

MARCH 30, 2018

How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? It’s an issue that is rarely addressed at events and by media in the business of public relations. That needs to change.”.

Publicity 85

Publicity Training Technology Data 85

Prohibition

FEBRUARY 14, 2023

Tech PR can be used to solve problems that technology companies face, such as difficulty seducing funding or investment, attracting the best new talent to the company, growing the customer and user base, and scaling up the business. Google Analytics 4 has taken data analytics to a new level, making data more accessible and easier to read.

Strategy 62

Strategy Brand Branding Technology 62