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Rebranding an Innovative Tech Start-up that Revolutionized its Industry

The Hoyt Organization

A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. Over the course of the subsequent one-year period, the campaign placed 621 reporter-authored stories, an average of 1.7

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Victoria Dropped a Single, And It’s Already No. 1!

Victorious PR

She was among the many who came to seek Victoria’s autograph, which of course she graciously gave. If you would like to learn how you can work with the PR firm that was created by a classical crossover star (whose PR campaign, of course, we run as well), please do not hesitate to book a call with us today!

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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming.

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Stuck in the middle

PRSay

Focusing on internal communications allows me to help my organization and clients build their brands. Of course, she doesn’t have the details, so the rumor mill goes into overtime. Ethical dilemmas are rarely straightforward, especially in internal communications. Who’s affected by this dilemma.

Ethics 60
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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. In PR agencies we work on the "secondary" market, as well as lawyers or real estate brokers.

Meeting 98
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Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

PR 20/20

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. Or, how do you ensure your internal marketing team is continually improving? Internal subject matter experts (SMEs) and their specific _.

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Paddle your own ethical canoe – Filomena Fanelli

Ethical Voices

It’s a combination of many things, and they can come both internally and externally. And then internally, if you’re going to run an agency, you should have a certain defining set of values. I had a real estate client once who claimed to me they were the only one doing something.

Ethics 82