Communications Conversations
APRIL 6, 2015
They’re what I would call “experiential marketing” What about using VR for corporate storytelling? But, I guess it depends on your view of “storytelling.” ” I view storytelling as a multi-faceted process. Storytelling happens in print. Would that have legs? It happens via video.
ImPRessions - Crenshaw Communications
JANUARY 3, 2019
Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. It’s not working well with others. The silver-bullet theory. But it isn’t usually quite so simple.
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PRSay
NOVEMBER 5, 2018
This post is brought to you by West Corporation , a proud sponsor of PRSA. Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service. Are you relying on text-only assets to drive your messaging? Anyone on my team will tell you how much I love video.
Engage PR
OCTOBER 28, 2020
In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.
Cision
MARCH 30, 2016
People are constantly trying to put information in front of us,” Steve Clayton, Chief Storyteller, Microsoft. Steve made a good point at Ragan’s “Social Media Conference for PR, Marketing and Corporate Communications” earlier this month. Think tutorials, campaign kickoffs and product launches. Get to the point.
ImPRessions - Crenshaw Communications
MAY 31, 2016
Public relations today is largely about storytelling. There’s a huge distinction between between running down stories for a newsroom and advising a corporate client. Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches.
Presspage
JUNE 19, 2018
Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. Have you made it easy to find the news that reporters most often seek from your site, such as executive bios or content supporting major product launches?
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