Remove Corporate Remove International Remove Storytelling Remove Viral
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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

Stories—and storytelling—are powerful. The video quickly went viral, racking up over 1 million views the first day alone. He also addressed the Cannes Lions International Advertising Festival. If you need help finding and telling your corporate story, get in touch. Let me tell you about one such story. Introduce conflict.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. Legos' Corporate History Video. Source: Unzipped ). Branded History Museums.

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Behind the Headlines With Dan Gregory

Cision

Storytelling, while central to PR strategies, is a delicate process. Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. How does your background in military communication help you in your position at Susan Davis International?

Policies 120
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Asda newsdesk story discovery supports authentic PR engagement

Stephen Waddington

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. It’s a means of news to story gathering from around a national or international organisation and making decisions about which stories to develop as part of a PR campaign.

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Is PR to Blame When Apathy Reigns?

ReimaginePR

The conditions that led to the spread of Ebola, and the subsequent international reaction (or inaction), are still very much in place. I think I’ll stop using that bit of corporate jargon altogether. I know I sound like a killjoy, trying to retroactively ruin everyone’s viral video fun. Well, it shouldn’t.

Video 120
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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. Source: Forbes ). Source: Hyundai ).

Film 48
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Digital PR on a Low Budget with Amelia Selby

Buzzstream

That was kind of a very big PR concept in recent years where, you know, people were comparing state by state or regional or international, um, data points for different places, you know, whether it was like. Amelia: Yeah, so we are international. So another thing, I think a good example of this as well is maps. Vince: Yeah. Absolutely.