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Ensuring Ethical Advertising

Mindful Marketing

The century-old Spanish fashion house recently made headlines for the wrong reasons when it released a series of ads that not only featured kids posed with adult-themed props but also included photos in which appeared “ paperwork about child pornography laws.” Some companies suggest such principles in their mission statements.

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. All five of these recent corporate “first responders” behaved in a fashion aligned with the brand involved.

Crisis 136
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Hashtags, VR and Winnie the Pooh: Watching the 2018 Winter Olympics as a Communicator

PRSay

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. For instance, comedian Leslie Jones’ posts are amusing — specifically her fashion commentary and her crush on Shaun White’s coach.

Sports 94
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Hashtags, VR and Winnie the Pooh: Watching the 2018 Winter Olympics as a Communicator

PRSay

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. For instance, comedian Leslie Jones’ posts are amusing — specifically her fashion commentary and her crush on Shaun White’s coach.

Sports 74
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7 Important Principles Of Media Coverage Every Business Needs To Know

Polaris

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. It was a sad story that pretty much went viral. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more.

Banking 100
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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. Every product can’t go viral or generate a lot of word-of-mouth buzz. Conclusions.

Energy 120
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Asda newsdesk story discovery supports authentic PR engagement

Stephen Waddington

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. A managing editor working on behalf of Asda’s corporate communications team decides which stories to develop for social media and traditional media. These are collated and displayed on a centralised newsdesk.