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Propel is a viable alternative for all-in-one PR software [PR Tech Briefing]

Sword and the Script

It also provides comprehensive print media monitoring through a partnership with LexisNexis – which most of the incumbents also offer. They also white label TVEyes for those customers that need broadcast monitoring. The customer service is above and beyond as well.” They’ve got 4.5 gold stars on 37 reviews presently.

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This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

Sword and the Script

You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. To their credit, the team behind @ATTCares is making an effort to respond to some of the criticism, but the effort is robotic and surely hamstrung by corporate rules. 2) Make it really easy to complain another way.

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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst.

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The Most Common Systematic Failure In Crisis Communication – And Odds Are, You’re Vulnerable To It

Melissa Agnes

While you’ll most certainly leverage the digital landscape in some capacity to communicate your main messages – whether it’s via your corporate website, social media, etc. Typically, each department owns the relationships with one or more of the organization’s stakeholder groups.

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Should your C-suite tweet? Maybe!

Stuart Bruce

’ was the question at the recent CIPR Corporate and Finance’s group seminar. That includes face-to-face, print, radio, TV and today online including Twitter. ‘Should the C-suite tweet?’ The unequivocal answer from the panel of experts was maybe! Jon Sellors, RSA Group, UK head of media relations.

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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

It provides monitoring for print news, online news, broadcasts, podcasts and social media. In doing customer UX research, Truescope found a lot of corporate communications people gravitate toward an “inbox.”. Croll left open the idea that could change in the future. Truescope product overview.

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Future of PR: 2020 edition

Stephen Waddington

Each corporate PRCA member will be expected to engage with a local school each year. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. In 2019 purpose continued to emerge as a theme in corporate leadership as a means of reconnecting organisations with society.