Content Marketing Print Resources Storytelling 
Polaris
DECEMBER 1, 2014
Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. In 1891, August Oetker sold baking powder with recipes printed on the back.
Barokas
MAY 22, 2019
With so many brands vying for our attention through various channels – from social media, TV, radio, print, smartphones and the endless barrage of emails flooding our inboxes on a daily – sometimes hourly – basis, it’s easy for your message to get lost among all the noise. The post Storytelling Isn’t Just for Kids.
Polaris
DECEMBER 14, 2014
For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Here’s what they told me.
Sword and the Script
DECEMBER 22, 2020
The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.
Barokas
DECEMBER 5, 2019
Content marketing has taken on new life and meaning. Digital and interactive media have largely displaced print. Video is now an integral part of marketing for all businesses. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been.
Solo PR Pro
JANUARY 11, 2021
In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. We are the original content marketers – digital, print and visual. PR is the storyteller of the organization. Just because you’re a solo PR pro doesn’t mean you’re in this alone.
Sword and the Script
DECEMBER 12, 2017
6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. These net more devoted readers, more qualified leads, higher conversion rates and the greater possibility of content-driven conversations.”.
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