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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

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Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

In addition, the theme of the documentary can be seen woven into other marketing assets including, a report and webinar. See these related posts: How B2B Marketing Can Get More out of Trade Shows. Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way Around. execute them? Talk to Us !

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Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. A cloud technology vendor told me that trade shows were the number one source of leads for his company.

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How to Choose a Press Release Topic for Small Businesses

PR Fuel

These tips can set your press release and content marketing strategies up for success. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. Let people know if you’re involved in local events, sports teams, or other inspiration events.

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What will PR technology look like in 2025?

Communications Conversations

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” The fall of content marketing tech. Content is king. Will companies still be investing millions in content marketing? I get it–content marketing operations like Scripted have their place.

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5 Steps to Marketing at an Event Outside of Your Industry

Cision

Trade shows and events offer the perfect opportunity for companies to experiment. Through a partnership with local rock band White Denim and streaming service Spotify, The North Face debuted “the world’s first weather-triggered song celebrating rain.” So how do you decide whether to take a risk?

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B2B Sales Cycles Get Longer and Involve More Decision Makers

Sword and the Script

32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. Not content marketing. There is no silver bullet: B2B marketing today requires an omnichannel approach. 28% “peers/colleagues,”.

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