Remove Community Remove Content Marketing Remove Local Remove Trade Shows
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Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. execute them? Give our services a try.

B2B 65
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How to Choose a Press Release Topic for Small Businesses

PR Fuel

These tips can set your press release and content marketing strategies up for success. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. Community Involvement. Consumers might turn toward your competitors instead. Don’t let it come to that!

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What is Technology PR?

5W PR

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

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B2B Sales Cycles Get Longer and Involve More Decision Makers

Sword and the Script

36% “industry/professional online communities/social networks,”. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. Not content marketing. 28% “peers/colleagues,”. 27% “web searches,”.

B2B 101
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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.