Content Marketing, Leadership, Strategy and Trade Shows

Are Trade Shows still a Good Place for PR Launches?

Sword and the Script

AUGUST 26, 2014

That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for Trade Show Launches. Executive leadership expects an announcement to be made. PR Strategy: Paid Media Tactics for Earning Media. Content Marketing *is* PR.

Trade Shows

Trade Shows Conference Pitching Meeting

How to Build Thought Leadership

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” That is the time to create balanced and business-like content. An active thought leadership program needs a content calendar that is eminently doable. Do not let creating content become a chore. Photo courtesy of Unsplash. Create a cadence.

Leadership

Leadership How To Trade Shows Pinterest

How the Women of Game of Thrones Can Inspire Your Content Strategy

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy.

Strategy

Strategy Trade Shows Case Study Course

What is Technology PR?

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology

Technology Product Launch Crisis Management Case Study

The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

APRIL 16, 2024

The good news is that what was once seen as a strategy reserved solely for consumer-facing industries is now making significant inroads into B2B marketing, ushering in a new era of business relationships and opportunities.

B2B

B2B Marketing Measurement Social Media

How PR Supports “Thought Leaders”

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. Blogs – an executive’s own, plus a commenting strategy for others.

Leadership

Leadership Trade Shows Healthcare Education

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing

Marketing Employee Content Marketing Training

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. Lines between what constitutes PR and content marketing continue to blur.

Communications

Communications Crisis Internal International

LiveIntent SVP of Marketing Kerel Cooper on How Brands Can Take a Stand and Back Up Their Words With Action

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. Disclosure: LiveIntent is a Contently customer.). What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy.

Brand

Brand Branding Marketing Facebook

Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

DECEMBER 30, 2017

Similarly, digital trends have forced marketing and PR to change how they do things. 7) How B2B Marketing Can Get More out of Trade Shows. 2) 3 Studies that Challenge Marketing Assumptions [UML]. 3) Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. Proceed with Caution.

Blogging

Blogging B2B Content Marketing Trade Shows

When is the Best Time to Send a Press Release?

PR Fuel

JUNE 16, 2021

When generating leads, content marketing is considered three times more efficient than other strategies. Meanwhile, about 60% of marketers have developed a content marketing strategy. . Nearly 80% of content marketers incorporate press releases into their content marketing strategies, too.

Content Marketing

Content Marketing Trade Shows Product Launch Strategy

Change Agent Spotlight: Set Your Inbound Marketing Team Up for Success with Tips from Crayon's CMO

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. When I left HubSpot, I specifically wanted to experience a new industry to see how the marketing strategies might change. It was a very crowded market, and also a very established market.

Marketing

Marketing SEO Trade Shows Technology

How To Write Press Releases That Attracts Media Attention: A Guide

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Focus your attention on people who hold leadership positions.

Writing

Writing How To Media Guidelines

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing

Marketing Content Marketing Pinterest LinkedIn

Public Relations Today

Are Trade Shows still a Good Place for PR Launches?

How to Build Thought Leadership

How the Women of Game of Thrones Can Inspire Your Content Strategy

What is Technology PR?

The Secret Weapon of B2B Marketing: How Influencers Drive Growth

How PR Supports “Thought Leaders”

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

LiveIntent SVP of Marketing Kerel Cooper on How Brands Can Take a Stand and Back Up Their Words With Action

Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

When is the Best Time to Send a Press Release?

Change Agent Spotlight: Set Your Inbound Marketing Team Up for Success with Tips from Crayon's CMO

How To Write Press Releases That Attracts Media Attention: A Guide

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

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