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Why Content Marketers Shouldn’t Ignore Traditional Media

Cision

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. The distinction holds severely restrictive repercussions for thought leaders, marketers and journalists alike. Looking to pitch traditional media outlets?

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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

Rather, an all-in-one Earned Media Suite that provides tracking and sentiment analysis for TV, radio, online news, social media and podcasts is what Kendall Roy – and all businesses and brands concerned with their media coverage – needed as he prepared to take on his father.

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Content marketing – it’s not just content for contents sake

Prohibition

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?

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30 podcasts PR pros should listen to

Remote PR Jobs

The Talking Points Podcast Created by Arik Hanson , a solo marketing and communications consultant, and Kevin Hunt, leader of corporate communications content at General Mills, The Talking Points Podcast is a one-stop shop for relevant news and advice regarding public relations, corporate communications, social media and marketing.

Pitching 100
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20 Great Communications Quotes

Critical Mention

PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape. Content is fire. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? . — Lori Ruff. Who you are is speaking so loudly that I can’t hear what you’re saying.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98
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Four Earned Media KPIs to Track

Critical Mention

Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. In his spare time, Eric loves to play as much golf as possible at courses across the country.

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