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Reputation and Social Responsibility

5W PR

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.

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How Can Businesses Create A More Ethical Environment – Erica Salmon Byrne

Ethical Voices

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 71
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The Risks of Brand Stances on Political Issues

PRSay

As consumers look for companies that share their values, brands should decide proactively how and when to speak up. A corporate mission in action means being proactive about how the organization demonstrates its values to the world. Companies that contradict their stated values risk damaging their brands and losing consumer trust.

Brand 145
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Investing in Corporate Reputation Via Responsible, ESG Investing

Reputation Us

Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. Gaining profit and peace-of-mind is a pretty strong combo. Survey says….

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How Public Relations Can Be Key for Achieving Your Environmental Goals

Buchanan PR

In a corporate context, this refers to sustainable business strategies for long-term stakeholder value. Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals.

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How Much Human Agency Do We Require in Public Relations? – Ant Cousins

Ethical Voices

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 81
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We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. He discusses a number of important ethics issues, including: It’s great to be with you, Mark. Thank you so much for the opportunity.