Consumer Content Marketing Creativity Film 
Prohibition
FEBRUARY 2, 2024
While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. You did it.
Prohibition
NOVEMBER 23, 2022
It’s a creative and engaging way to interact with your target audience. When we think of video, it’s often easier to picture a really dynamic and fun consumer video. But that doesn’t need to be the case – just because it is corporate content, it doesn’t mean it can’t be a creative masterpiece.
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Sword and the Script
NOVEMBER 26, 2016
In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. in its own ads.”).
Prohibition
DECEMBER 16, 2022
But Asda haven’t stopped with just the video, they are also selling Elf themed products in store including wrapping paper, mugs and gifts for consumers – tying the campaign activity together nicely. This one also pays tribute to a classic Christmas film, Home Alone! Well done Asda, we’re big fans of this one! Aldi – Home Alone.
PR 20/20
OCTOBER 19, 2021
Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Carly and Charlene stand by the fact that creativity thrives in constraints. Creative Best Practices. Some universal creative best practices include: Capturing attention fast (1-3 seconds to make someone care).
Prohibition
JULY 16, 2019
Since almost all brands are now doing using video in their content marketing strategies , it’s important that content is unique and stands out and that goes for luxury brands too. The eye-catching video connected with consumers by giving them an immersive experience into the art and craft behind their bold fashion designs.
PR 20/20
OCTOBER 19, 2021
Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Carly and Charlene stand by the fact that creativity thrives in constraints. Creative Best Practices. Some universal creative best practices include: Capturing attention fast (1-3 seconds to make someone care).
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