Remove Comparison Remove Marketing Remove Measurement Remove Television
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AirPR Software Launches New Version of AirPR Analyst Platform

Onclusive

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. AirPR Analyst’s new navigation and search/filter functionality were designed to mirror the workflow of a PR or marketing pro’s daily activities. Broadcast monitoring.

Software 207
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Monitoring and evaluation: An essential part of a public relations strategy

Public Relations Sydney

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Measuring public opinion. It is important to remember that social media is not about the numbers.

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Is YouTube really worth six times more budget spend in 2016?

Norton's Notes

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. I think we all know advertising on television, is not what it once was, with people using PVR’s and live TV getting much lower numbers.

YouTube 28
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Maxim Behar for BG ONAIR: What Bulgarians were Searching for on Google in 2021

Maxim Behar

In general, this year was super interesting in terms of marketing and sociology in Bulgaria. Host 2: A comparison, any similarities? Results "Elections 2021", "Measures", etc. Host 2: A quick comparison of what we were interested in last year, showcases a larger interest in global events, rather than local ones.

Google 52
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Your Brand’s Road Forward: Digital Shopper Marketing

Konnect Agency

Much like everything else in 2020, digital shopper marketing was transformed in ways that no one could have predicted. The primary impact on marketers boils down to an ever-increased focus on ensuring all traditional awareness efforts funnel into some form of e-commerce. So what does all of this mean?

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Do We Really Want State Farm’s Rodgers Rate?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ “How much does it cost?”—It’s As humans, we continually measure our inputs against their outcomes, including what we spend versus what we get for our money.

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Maxim Behar for Bloomberg TV: The Seychelles Government with a quantum leap in world tourism

Maxim Behar

10.03.2021 Maxim Behar, the Honorary Consul General of Republic of Seychelles in Bulgaria, made a guest appearance in the television show “In Development” on Bloomberg TV Bulgaria with host Veronika Denizova. Host: However, some restrictive measures will have to be observed upon arrival on the island.

Tourism 52