Sword and the Script

JULY 30, 2019

Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. This makes the education of business leaders – the internal marketing of marketing if you will – a continuous effort. Marketing technology (martech) is not marketing. An oven is not cooking.

Marketing 104

Marketing Comparison Enterprise Technology 104

Katie Paine's Measurement Blog

MARCH 9, 2023

If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. If you do not have the full data set for the competition because their launch or activity exceeds the time frame of your data, it’s not a fair comparison.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

MARCH 15, 2022

At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example. These tiers will be based on levels of customer service and data – this is where the way they handle syndication noted above will save you money. but it’s not new.

Tools 162

Tools Media Software Analysis 162

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. It was a lousy experience.

Publicity 164

Publicity Ethics Data Community 164

PR 20/20

MAY 24, 2018

But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? First things first on your road to pre-hackathon prep— assemble your team of internal allstars. Customer service team. Well-known internal subject matter expert (SME). Customer testimonials.

Marketing 40

Marketing Comparison Internal International 40

Sword and the Script

FEBRUARY 11, 2017

By comparison, users make an estimated two trillion searches on Google per year. I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service. So, what exactly is a visual search ad?

Tools 60

Tools Pinterest Marketing Media 60