Remove Community Remove eBook Remove Infographics Remove Measurement
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A Beginner’s Guide to Digital Media

5W PR

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78
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5 Steps to Creating More Social Media Traffic Through a Content Distribution Plan

Critical Mention

For example, if your company produced an eBook, at first you would promote the piece in its entirety, but throughout the next month or so you could use quotes and graphics from the eBook with the link to your resources page. Images, infographics, GIFs, and interactive videos can breathe new life into your content.

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5 Ways Associations Can Save Time on Marketing and Sales Efforts

PR 20/20

Whether your association represents professionals in a specific industry or aims to foster a sense of community among like-minded individuals, streamlining your marketing and sales processes can lead to significant time savings and increased productivity. Ensure this asset includes a CTA to download the full ebook.

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Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content

Sword and the Script

There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Consumption. It works too.

B2B 114
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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

34% said ebooks. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 97% of respondents said video content and communication were useful after making a purchase. PR measurement. PR measurement.

B2B 118
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A Guide to Crafting the Perfect Content Format Mix for Audience Engagement

Contently - Strategy

Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Guides and eBooks: These long-form, comprehensive resources offer an opportunity to showcase expertise, provide in-depth insights, and generate leads. Performance Analytics: Measure the impact of your content.

B2C 52
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The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

However, there should be concrete yardsticks by which to measure such efforts. The community was scanning, spending less than a minute on a post. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. ebooks, whitepapers, etc.) Most such organizations do not have the answer.

Radio 40