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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

This interview has been edited for length and clarity. Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. Paul: Darika, thanks for speaking with me today.

Data 176
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AI and Journalism: What’s Next?

PRSay

Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” AI is already in newsrooms.

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15 years after: the collective “grilling” of Jim Grunig still delivers visionary insights on the future of PR

PR Conversations

See original post: [link] Everything about this collective interview was innovative. From the multicultural background of the interviewers, the co-operative nature of the venture, to the generosity of Jim to step out of his academic canvas and engage in dialogue exposing his thoughts in the digital world.

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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. . Page Society in preparation for a book on PR ethics. Pursue the APR.

Ethics 145
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Is there still a place for PR wire services in the 2018 communicator?s toolbox?

Communications Conversations

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? I set out to find out by asking a few trusted friends and colleagues across the industry: Cameron Potts, vice president of PR and community management, Deluxe. Ben Saukko, director of communications, AmeriPride Services.

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What to Look for When Choosing a PR Agency 

Landis PR

This includes clarifying and listing your business and strategic communications goals, determining your monthly budget, and having a clear view on major upcoming marketing initiatives. Define what financial and staffing resources you have available to hire and work with an agency.

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Why ROI and PR are like Oil and Water

Doctor Spin

An organisation can establish the state of a relationship (before and after) through scientifically valid questionnaires for groups and semi-structured interviews of individuals. Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above.