Burrelles Fresh Ideas

MAY 16, 2023

When dealing with an issue as significant as employee health and wellness in the workplace, it is imperative that communicators play an active role in ensuring key messages are clear and inclusive, so they truly reach everyone. Each May, for more than 70 years, the US observes Mental Health Awareness Month (MHAM).

Strategy 40

Strategy Employee Resources Financial 40

Buzzstream

NOVEMBER 10, 2020

As PRs, we can all be guilty of overthinking the process, getting sucked into industry studies and statistics and worrying about what others are doing that we may not be. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better.

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. I find this puzzling because in many cases this would be a resource-intensive task that is liable to drag down productivity and sales.

Technology 126

Technology Study Communications Survey 126

NewsWhip

JUNE 23, 2021

If you think about a project that big bisect, just a series of town, or go between two counties or two states, or in the case of Keystone two countries, you’re talking about different planning boards, different county departments, state regulators, federal agencies. There’s health concerns. What’s the health impact?

Data 78

Data Media Analytics Energy 78

Prohibition

JANUARY 7, 2022

Environmental issue: If you have experienced an environmental issue that has caused negative publicity for your business, this would be considered a crisis as it will affect not just your everyday operations, but also the reputation of your business. These failures are often unexpected and cause a partial or complete loss of data.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Mindful Marketing

JULY 28, 2015

That has us working on some very interesting environmental and health issues in particular. StoryCrafting evolved over a series of years, based upon our journalism experience, our study of biology, social science, history and of course, marketing. As the CEO, you wear many hats. Which is the most challenging one?

Interviews 50

Interviews Communications Storytelling Marketing 50

Prohibition

DECEMBER 17, 2021

A crisis can be anything from a company’s product being recalled, to a major lawsuit being filed against the company, to a product being recalled due to a health hazard. In the worst-case scenario, the business can be forced to shut its doors. Crisis communication case studies. If a crisis does occur, what might happen?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62