Remove Branding Remove Local Remove Print Remove Sports
article thumbnail

Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. What is a Product Launch Strategy?

article thumbnail

Depressed and depressing: the state of UK news media

Stephen Waddington

Even the most trusted brands like the BBC are seen as biased especially on issues such as Brexit and climate change. News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Trust in the news has fallen 11% since 2015. Facebook, fake news and BBC under pressure Good news is hard to find.

Print 115
article thumbnail

Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131
article thumbnail

What is media relations in public relations?

Landis PR

Robin Carr, Landis Communications, Ann Killion sports journalist and author, Joan Ryan, journalist and author. I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. By Robin Carr .

article thumbnail

Meet the Media: Mary Gannon, Editor-in-Chief of Fluid Power World & Senior Editor at Design World

Bianchi Biz Blog

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. Probably the biggest thing about me is my Irish heritage and my passion for Gaelic sports.

Meeting 73
article thumbnail

Behind the Headlines With Crenshaw Communications’ Marijane Funess

Cision

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. At Crenshaw, you work with a variety of brands and businesses. What are some of the differences in building a communications strategy on a national level compared to a local level?

article thumbnail

Post Launch Marketing Strategy

5W PR

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Charity Events -You can sponsor local charity events such as concerts or sporting events. When it comes to giveaways, you can distribute coupons or promo codes online. Conclusion.

Strategy 133