Shift Communications

AUGUST 29, 2023

So, we conducted a consumer survey. While many AI startups are getting “big” ( there are already 13 genAI unicorns , and they’re getting to $1B+ valuations fast), brand awareness is lacking. Here is what our survey of 1,000 employed U.S. The corporate leadership opportunity right now is big.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. Thought leadership, brand purpose, or CEOs sharing political opinions.

Brand 111

Brand Branding Survey Customer Service 111

PRSay

JULY 20, 2021

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations. Illustration credit: jozefmicic ].

Study 105

Study Consumer Company Privacy 105

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 130

Technology Study Communications Survey 130

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. Creativity helps express company values in a distinct brand voice.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. Often companies have surveys or case studies that contain great data points. Thought leadership. Meet and greet! We do this through a meet-and-greet pitch.

Pitching 333

Pitching Case Study Leadership Data 333