Branding, Customer Service, Facebook and Viral

Building Brand Invincibility Requires Conscious Compassion

Melissa Agnes

OCTOBER 2, 2018

How compassionately conscious is your brand? This episode explores: How the world of customer service has changed since United Breaks Guitars. How no customer should be seen as “statistically insignificant” – and if that is the mindset and culture within your organization, you have some work to do.

Brand

Brand Branding Crisis Management Customer Service

Less “let’s go viral” and more “let’s build community”

Communications Conversations

MAY 29, 2019

As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.” Fewer people are talking about virality and shares, and more people are talking about community. Your brand was just getting started on Facebook. Then, a few years later, Facebook changed everything.

Viral

Viral Community Reddit Facebook

Facebook’s pushing Groups, but how can brands really use them?

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. I’m seeing more of it, too.

Groups

Groups Brand Branding Facebook

Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. Five crisis PR first responses.

Crisis

Crisis Privacy Airlines Facebook

5 Common Misperceptions of Social Customers

Cision

NOVEMBER 30, 2015

So let’s consider the applicability of this “social media” statistic by looking at Pew Internet’s latest estimates of Twitter and Facebook demographics: In others words, what happens on Twitter is probably not representative of what happens on Facebook…or any other platform for that matter.

Social Media

Social Media Facebook Print Advertising

The Importance of Social Media in Crisis Management

Prohibition

JANUARY 17, 2022

Because of their intrinsic accessibility and prominence, social media posts have become the face of an organisation, allowing the public to see how well customer service concerns are handled. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media.

Crisis Management

Crisis Management Social Media Crisis Media

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. 2017 also brought a reckoning of sorts for Facebook. Here’s a look at those who came out on top, and others who took a reputation beating last year.

Airlines

Airlines Reputation Journalism Crisis

The importance of a social media strategy #engaging

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Just because 2billion people are on Facebook does not necessarily mean your business should have a Facebook presence. Cue social backlash across the internet.

Social Media

Social Media Strategy Media Survey

The Ugly Side of Social Media Sharing

Waxing UnLyrical

APRIL 30, 2013

The image went viral. After two days of searching, we believe the process went something like this: 1) Susan’s Facebook friend saw the image on Susan’s Facebook page and commented, “Can I share this?? We actually received this picture twice via email and thought we would post it to our facebook page.

Social Media

Social Media Reddit Media Facebook

Paid vs organic social – what’s the difference?

Prohibition

NOVEMBER 9, 2021

Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. For instance, brands leverage organic social to: develop their style and tone of voice.

Advertising

Advertising Advertising Social Media Facebook

How to Prepare a PR Crisis Plan

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis

Crisis How To Crisis Management Crisis Communications

Why You Should Hire a Crisis Communications Agency?

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? These events, if not managed properly, might have a detrimental impact on the company’s brand. Using the services of an agency is an excellent approach to safeguard and restore your company’s brand’s reputation and brand image.

Crisis Communications

Crisis Communications Crisis Agency Communications

More About Customers – Love On ‘Em, Talk To ‘Em

PR Fuel

NOVEMBER 27, 2018

One great way to collect this info is to ask about it on your Facebook page. Zappos is more well-known for their great customer service, going out of their way to make their kings feel like part of the team. The customers were simply excited about something and they shared it. Take companies like Amazon and Zappos.

Survey

Survey Company Customer Service Small Business

6 Best Practices for Social Media Promotion

Cision

AUGUST 1, 2016

This is why we need to promote our brands, businesses, messages and ideas. Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Handle the low-hanging fruit (customer service). Attention is finite and our need for attention is not.

Social Media

Social Media Media Customer Service Measurement

Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

APRIL 26, 2020

Thanks to Steve Smith of Growth Source Coaching for having me on this Facebook live broadcast courtesy of the Lake Forest Chamber of Commerce. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. Steve Smith: Good afternoon, and welcome to Open for Business.

Crisis

Crisis Local Facebook Social Media

A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. Further, Truescope seems to be able to access the processing power without jacking up the cost for customers.

Tools

Tools Media Software Analysis

5 Evidences that You’re Not Ready for Press

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. 5 Evidences that your Brand is Not Ready for Press… 1.

Enterprise

Enterprise Advertising Advertising Pitching

5 Evidences that You’re Not Ready for Press

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. 5 Evidences that your Brand is Not Ready for Press… 1.

Enterprise

Enterprise Advertising Advertising Pitching

5 HUGE Misconceptions About Facebook’s Value to Your Business

Cision

JUNE 15, 2015

” Facebook, it seems, is unstoppable.” As much as the PR profession has distanced itself from AVE, many businesses measure the value of Facebook Likes in a similar context. As much as the PR profession has distanced itself from AVE, many businesses measure the value of Facebook Likes in a similar context.

Viral

Viral Facebook Measurement Advertising

Why Employee Opinions Are Their Own…& a Reflection Of Your Brand

Cision

MAY 25, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. A brand is made up of the people who represent it. In the age of social media, brands are quick to try to distance themselves from employees on social media. Even just listening for your brand mentions can dig up surprises.

Employee

Employee Brand Branding Policies

What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Welcome to your Taylor Swift Master Class in Social Media Marketing! Source: Billboard ). Taylor Swift (@taylorswift13).

Social Media

Social Media Marketing Media YouTube

Public Relations Today

Building Brand Invincibility Requires Conscious Compassion

Less “let’s go viral” and more “let’s build community”

Facebook’s pushing Groups, but how can brands really use them?

Analyzing First Responders In Crisis PR

5 Common Misperceptions of Social Customers

The Importance of Social Media in Crisis Management

Who Were The PR Winners And Losers of 2017?

The importance of a social media strategy #engaging

The Ugly Side of Social Media Sharing

Paid vs organic social – what’s the difference?

How to Prepare a PR Crisis Plan

Why You Should Hire a Crisis Communications Agency?

More About Customers – Love On ‘Em, Talk To ‘Em

6 Best Practices for Social Media Promotion

Lake Forest Chamber of Commerce Livecast talking Crisis PR

A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

5 Evidences that You’re Not Ready for Press

5 Evidences that You’re Not Ready for Press

5 HUGE Misconceptions About Facebook’s Value to Your Business

Why Employee Opinions Are Their Own…& a Reflection Of Your Brand

What Taylor Swift Can Teach You About Social Media Marketing

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