Melissa Agnes

FEBRUARY 16, 2016

Customers / clients. Subsidiary brands. This list will not only serve as a crisis communications check list, but it will also serve as a type of insurance for your organization. For example, PR should monitor the media, while customer service and marketing might monitor social media, customer calls, etc.,

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Communications Conversations

JANUARY 13, 2017

It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. Historically, health insurance companies (like many areas of health care) are very B2B focused. That’s a lot of it and the obvious part.)

Insurance 60

Insurance Insurance Social Media Corporate 60

Communications Conversations

MAY 1, 2015

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. About a year ago, I talked about 14 things your CEO should talk about on Twitter.

Social Media 60

Social Media Media Twitter Insurance 60

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us? It comes down to every customer service interaction.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Mindful Marketing

JANUARY 29, 2023

” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy. Here is an alternative idea: A picture of a person's hand holding a roll of paper towels with a caption that reads something like "Just stocked up on my favorite brand of paper towels.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. You will also have to pay for things such as insurance deductibles and additional security. It’s said that if you fail to plan, then you plan to fail.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

The Stalwart Blog

APRIL 26, 2020

Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. Next week we are going to have a whole brand new lineup. Dave Oates: Hey, I wish I could tell you that they call me when something is bubbling up that somebody brought onto the desk. Steve Smith: All right.

Crisis 78

Crisis Local Facebook Social Media 78