5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Like the proverb, voice helps a brand stand out in a crowded field by giving it a distinct and unforgettable personality. Why should it Matter? 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Your innovative new product is close to launch…but competitors are close behind. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. It could be man-made—for example, a product recall. In today’s world, a negative story about your brand or organisation could go viral in an instant.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports.

Examples 62

Examples Product Launch Data Report 62

PR in High Definition

JUNE 25, 2020

Here’s an example: I decided I wanted to embark on a healthy eating and fitness mission, but being in tech PR & comms, and wanting to enhance my baking skills in lockdown, I also dreamt of buying a Wi-Fi-enabled, app-controlled breadmaker. Why do we reach for the same brand in the supermarket? And it happens a lot, every day.

Reputation 75

Reputation Employee Leadership Product Launch 75

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. What are some examples of public relations? It’s not a bad take.

Interviews 99

Interviews Publicity Technology Social Media 99

PR in High Definition

JUNE 25, 2020

Here’s an example: I decided I wanted to embark on a healthy eating and fitness mission, but being in tech PR & comms, and wanting to enhance my baking skills in lockdown, I also dreamt of buying a Wi-Fi-enabled, app-controlled breadmaker. Why do we reach for the same brand in the supermarket? And it happens a lot, every day.

Reputation 48

Reputation Employee Leadership Product Launch 48