Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Product Launch. For example, a company, Kraton, unveiled a new brand identity at K 2016.

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Company Trade Shows How To Product Launch 222

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Product Launch . For example, a company, Kraton, unveiled a new brand identity at K 2016.

Company 68

Company Trade Shows How To Product Launch 68

Sword and the Script

MAY 16, 2020

According to reporters responding to this survey, the ways PR can help are by providing insider information (62%); making connections to sources or officials (56%); providing quotes (44%); statistics (44%); press releases (32%); polls or surveys (27%) product launches and announcements (27%). 17) Are PR pitches useful?

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Survey Media Relations Pitching Media 170

ImPRessions - Crenshaw Communications

MARCH 31, 2017

For example, our team has sold in panel discussions and conference appearances by calculating the expected media coverage as well as placement of post-event thought leadership pieces. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product.

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Airlines Exercises Fashion Print 120

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Choose wisely.

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Conference Trade Shows How To B2B 95

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits.

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Technology Product Launch Crisis Management Case Study 78

Cision

DECEMBER 28, 2017

June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

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