Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Landis PR

FEBRUARY 12, 2024

It’s sometimes a great opportunity for companies/brands to draw traffic and engagement. Here’s one example; when Bruce Willis’ aphasia diagnosis was announced, the Landis team offered up experts on the disorder from client Centre for Neuro Skills (CNS) to local media. Have they been media trained? Move quickly.

Tools 64

Tools Case Study Media Training Local 64

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. Oppe begins with branding and helps students craft their personal narrative.

Communications 120

Communications Case Study Training Reputation 120

Communications Conversations

DECEMBER 17, 2019

And, while it’s fun to debated and discuss such case studies on the internet (I talked about the South Dakota campaign here ). The bigger question, to me, is this: Do we now need a full-blown crisis plan to accompany our ad campaigns in the event the Internet Flash Mob decides to congregate around our brand?

Case Study 78

Case Study Crisis Media Training Training 78

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. as an expert.

Media 130

Media Nonprofit Pitching Television 130

PR for Anyone

SEPTEMBER 1, 2022

They’ve built a product, service or brand and now they are ready to be known. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here. The majority of my clients are established in their business.

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

AUGUST 4, 2022

And start pitching the media because it will just elevate your brand. It’s somebody else telling the world how great you are. So this is why I want you to check out the Get PR Famous Formula. All the videos are on the YouTube channel. It will every elevate everything about you. So that is this week’s PR tip.

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

JULY 28, 2022

So when you’re talking about pitching the media and you’ve got a story, and there’s kind of really one core story, of your company or your product or your brand or whatever that is. But think of every piece of that, could be different stories that you could pitch various media outlets.

Pitching 130

Pitching Media YouTube Interviews 130

PR for Anyone

AUGUST 25, 2022

But think about that if you have a product, service or brand related to moving into a dorm room, moving in your first apartment. So take a step back and really think about back to school. What can you pitch? And you’ve got about thirty days in which to do this. I could go on and on. My brain just spins.

Pitching 130

Pitching Media Insurance Insurance 130

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

SEPTEMBER 14, 2015

Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. However, interviews can tank and hurt the brand if your executives and spokespeople aren’t properly prepared. Missed Brad’s webinar? Write bullets, not novels.

Interviews 120

Interviews How To Media Media Training 120

ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. All three are large brands with the resources to come back from a negative situation.

Crisis 180

Crisis Airlines Brand Branding 180

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. Jennifer Tomlinson | Qorus Software.

Marketing 169

Marketing Employee Content Marketing Training 169