blogs prs-top-tech-tools 
ImPRessions - Crenshaw Communications
OCTOBER 5, 2021
How can PR agencies keep their clients top-of-mind in a 24-hour media environment? And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component. That means that the broad messaging and coordination process should be worked out in advance.
Sword and the Script
DECEMBER 29, 2020
Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. Two types of content pieces that stood out this year were resources and the PR Tech Briefings. The tech briefings, where I provide a close look at a PR technology tool, really seemed to resonate.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ImPRessions - Crenshaw Communications
JANUARY 12, 2018
PR agencies are there to help clients understand the difference between what may make an interesting blog or social media post, or inclusion in the company newsletter vs. genuine news for public consumption. The bonds between media and PRs today are more transactional, and everyone is time-pressed and outcomes-oriented.
ImPRessions - Crenshaw Communications
DECEMBER 13, 2016
But it’s also helpful to go a step further by reaching out to share something unrelated to work as well as regularly interviewing them for informative blog posts like this. And with the advent of online tools, it’s become easier to identify and quantify metrics of real importance to clients and agencies.
The Resolution Blog
MAY 7, 2019
Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. a bonafide tech expert?—?about about the whole spectrum of AI and how it’s affecting the PR world right now. Would you say that’s true?
Sword and the Script
DECEMBER 20, 2022
. ~ Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.
ImPRessions - Crenshaw Communications
SEPTEMBER 22, 2017
Just when you thought you had all the public relations tech tools you need, fresh innovations come along. Also, we may have been inspired by this piece about Artificial Intelligence (AI) in PR, including insights from our very own Chris Harihar. Tech tools to improve PR performance. Technology never sleeps!
Expert insights. Personalized for you.
293 
Let's personalize your content